Expert Text Tricks to Improve Catalog Offers

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<h1>Expert Text Tricks to Improve Catalog Offers</h1><strong> Author: <a href='http://www.articleseen.com/profile_charen smith.aspx'>charen smith</a></strong><br /><p>One of the big challenges in custom catalog printing is the presentation of your sales offer. While images are a big help in getting readers excited about the product, the big bulk of the communication tasks needed to pass the sales offer in catalog printing is carried by the text itself. That is why in this article, I am going to teach you a few expert text tricks that should improve that sales offer for you. Besides your images, these text tricks should give your layout an edge in getting more customers out of your readers. So let us start with some basic text colors strokes that should prove useful. • Text color strokes – One of the best and simplest text tricks that experts use to improve a certain catalog offer is to use text color strokes. Color strokes, if you are unfamiliar with them are basically colored padding areas around the text itself. This basically gives a color “border” of sorts around the text that makes it more visible. This helps make an offer look quite prominent in a catalog page, leading potential customers’ eyes towards that text. So for example, the word, “Discount” or “Free” can be applied with text color strokes to that people look at what is discounted or free immediately. It is that simple, and it really is that effective in improving the sales offer of catalogs. So try to use it when possible. • Text color gradients – Now, besides editing the outside of the text, some experts also fiddle with the inside of text with text color gradients. Color gradients are basically color effects that add two or more colors into the text, merging them seamlessly. So for example, you can have a text that is colored yellow on top and orange at the bottom, while their transition in the middle is achieved seamlessly with both color combinations. This is a great effect that makes a text look more dynamic and noticeable. Your headlines and titles for your catalogs will definitely benefit from these effects, improving the presence of your sales offer. • Shadow effects – It is also a fact that shadows can contribute to the visibility of text content. In catalog printing, experts use these shadow effects to help “lift” certain content to make them more prominent. Texts in text boxes as well as in line quotations between paragraphs benefit a lot from these shadow text effects. The good thing about this though is that shadows do not really interfere with your color theme. So if you have a set color theme that can’t use color gradients and text color strokes, this is a good alternative way to emphasize certain text elements. With the correct use of shadow effects, you can also improve your catalog text sales offer just like text color strokes and gradients. • “Embossed” digital effect – Now, on the more “advanced” side of the formatting tricks for catalog printing is the embossed effect. Now, we are not talking about REAL embossing here. We are talking about a digital text effect that only makes text LOOK like they are embossed. This is a nice feature in Adobe Photoshop and other design/publishing software that makes text more prominent by adding shadows and gleams to its font. The advantage of using embossed effect is actually its familiarity to modern audiences. If you look at most websites today, you will see that the “web 2.0” design standards use cuter, brightly colored and “embossed-like” text in their layouts. By using the same design standards in your catalog layouts, you make your catalog offer look more up to date and “cool.” This fact alone makes this text effect quite ideal for new catalog designs today. So why don’t you try out these new text effects for printing catalogs? Try at least one. They should definitely increase the impact of your catalog offers and bring you extra responses and success in catalog printing. Good Luck!</p><strong>About the Author:</strong><br />For comments and inquiries about the article visit <a href="http://www.printplace.com/printing/booklet-printing.aspx"> Catalog Printing</a> and <a href="http://www.printplace.com/printing/booklet-printing.aspx"> Custom Catalog Printing</a> <p> Article Source: <a href='http://www.articleseen.com/Article_Expert-Text-Tricks-to-Improve-Catalog-Offers_24316.aspx'> http://www.articleseen.com/Article_Expert Text Tricks to Improve Catalog Offers_24316.aspx</a></p>

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Keywords : catalog printing, custom catalog printing,

Category : Business : Advertising