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The Most Common Amateur Postcard Design Mistakes You Should Be Aware Of

Posted On : Jan-24-2012 | seen (8) times | Article Word Count : 677 |

Remember that besides the typical positive kind of tutorials about printing custom postcards, it is important as well to learn from the common mistakes that others have committed.
Remember that besides the typical positive kind of tutorials about printing custom postcards, it is important as well to learn from the common mistakes that others have committed. The best lessons of course come from mistakes, and when you are printing postcards, you should always try to avoid them so that you do not waste time and resources in postcard printing.

So, for your learning’s sake, we have listed down here five of the most common amateur postcard design mistakes that you should take into account. Once you know about these, you will become more careful with your designs and hopefully get the desired professional look you are looking for in your full color postcards just like similar postcards for marketing.

1. Missing the margins and not enough bleeds – While it is just a card in itself, printing full color postcards requires some kind of precision. This is most apparent when you get your postcard template and see the proper guidelines and bleeds included into it. These guidelines allow you to place your key elements within the main printing area of the postcard. If anything goes outside that, there is a risk that it might be cut out in bad fashion in your full color postcards.

The only thing outside the margins and printing area are the bleeds. The bleed is basically an extension of your background that compensates for any inconsistencies in the alignment of the printer. If you forget this, some white lines and spots may appear in your designs due to those unforeseen discrepancies. That is why it is better for you to always be aware of where these margins and bleed lines are. You do not want to make gross issues and mistakes in printing your full color postcards.

2. Getting the wrong quality images or graphics – You can be printing postcards online or giving it out to the local printer, but the rule is the same. You have to always provide high quality and high resolution graphics to the printer of your full color postcards.

Lots of amateurs give out badly composed designs with images that are in low quality, taken from clip-arts galleries online. You never want to use those graphics as they do not sit well with custom postcard printing, giving you fuzzy results. So follow the rule and always use the best quality images possible with your postcards.

3. Not using the appropriate fonts – Some other amateurs make the mistake in using the wrong kinds of fonts in their postcards. They only think that the fonts look good, without considering the theme and composition of the main postcard design and concept. Remember that there must be coordination between images, backgrounds and text in a typical postcard print. Otherwise, it will just look very amateurish and “pasted together” without real impact and cohesion.

4. Lack of enhancements and refinements – Other amateur designs of postcards forget that they can enhance and refine many of the design elements in postcards. This is a big waste of talent and creativity, especially since there are tons of effects you can apply using the typical postcard design application. So do not be afraid to add shadows, slows, borders, textured backgrounds etc. The more detail you add, the more robust and interesting these postcards will be.

5. Lack of color coordination – Finally, some designers just lack the creativity to match colors. Most amateurs think that any random color will do. If you think you are as clueless as the others, try to use online color matching tools. This should help you coordinate the main colors of your postcard images with the text and your backgrounds as well. Color harmony is important of course as it will directly influence your reader’s reactions. So do not dare make this mistake in lack of color coordination.

Now that you know all these, you should be able to avoid essentially failing with your customized full color postcards. Just study all these again to get the best results.

Article Source : http://www.articleseen.com/Article_The Most Common Amateur Postcard Design Mistakes You Should Be Aware Of_138641.aspx

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