Twitter – A Great Means of Promoting Your Brand
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Posted On :
Mar-24-2011
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Article Word Count :
731
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Social networking sites like Twitter and others have proved to be beneficial for many wanting to promote their products as a means to compete in this market. By means of Twitter, you can promote your products in a better manner just by investing time and very little money.
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In this world of social networking, the networking sites are not only used to develop contacts but also in promoting various kinds of brands and products. Social networking sites like Twitter, LinkedIn, Facebook, Tumble and others have proved to be beneficial for many wanting to promote their products as a means to compete in this market. In fact, social media has become the ideal platform for businesses for providing customer service. Through social media, you can not only engage with your customers but also solve their problems, thereby building a good brand reputation.
For example, a writer needs to build a platform for his book so that when the book is ready, it finds a huge demand from the people because of its hype provided by its author. It is never too early or late to build a platform; you can publicize it during the course of its writing or before its release. This audience is very much required by those authors who are self-publishing it to an e-book or print, in order to sell their books. This option can also be availed by those who are planning on the traditional route of printing their books by getting hold of an agent. The presence of a strong platform will help them in making their books attractive and provide them with a huge number of buyers.
An author can keep an eye for other writers on these social sites as writers are usually helpful in promoting each other’s books. You can involve your friends to talk about your book online. You can also participate in the Twitter chats for writers that would provide tips on self publishing, getting an agent, working on a particular genre and many more.
Your book’s business page can be promoted on Twitter so that people like your page and get updates of your book on the page. You are free to advertise your book by keeping everyone updated about the progress of your writing and at times, posting a few sentences from the book. You can also promote a giveaway copy for people to comment or can organize a giveaway copy of other writers of that genre. This will help in generating interest and traffic in your own books. If your book is ready, you can visit various blogs to promote your book. The distribution of copies of your books and promotion by other writers are likely to bring traffic to your blog and therefore, help you in building a platform for yourself.
Reasons for using Twitter as a customer service platform
• It is considered to be a vital platform for promoting businesses to innumerable new users.
• Twitter can be used as a means to measure and recognize staff performance.
• It is also beneficial in reducing costs and also the time spent on each customer.
The use of Twitter as a customer service platform – the Process
• Your Twitter profile needs to be promoted – For any kind of interaction, it is essential for people to know about you. The ‘Follow me’ buttons should be made available on your website, information about customer service platform and advertisements.
• Quick reply and interaction required – The quality and speed of your response is essential. It enables you to provide quick attention to problems and solve them in a swift manner. The problems requiring detailed interaction are directed by Twitter to alternative platforms.
• Keeping it real – It is essential for you to provide only correct information. Any lie or undelivered promise can lead to the bad name of your company.
• Conversations about your businesses needs to be monitored – To know the people’s view about your product or company, you can use Tweetbeep or Monittor to track the keywords mentioned in conversations on Twitter that relates to your products or businesses.
• Keeping it personal – The platform of Twitter can be used to build your brand by promoting new features or success stories and interacting with the customers. You can engage your customers in various discussions about your business.
By means of Twitter, you can promote your products in a better manner just by investing time and very little money. If managed correctly, Twitter can prove to be an excellent platform to build your brand and can provide great customer service.
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Article Source :
http://www.articleseen.com/Article_Twitter – A Great Means of Promoting Your Brand_57035.aspx
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Author Resource :
To find out more about Tania & The Six Figure Mentors Click Here.
To get her FREE Success Bootcamp Training Series Click Here.
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Keywords :
Twitter, social networking, internet marketing, brand building,
Category :
Internet Business
:
Internet Marketing
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