Joe Cline's Article in Marketing

606 Investing Internationally
There’s something about anything in a foreign country that is alluringly exotic. French wine, whether it is or is not, sounds more luxurious. Italian, Chinese or Thai cuisine has a strong pull for Americans tired of the standard burger or steak.
Posted on Aug-16-2009

548 Branding: What It is and Why It Helps
For some time every cattleman in Texas and throughout the United States brands or marks his herd. This is how he distinguishes his steer from that of a neighboring rancher’s should one wander away from the group when they are, for example
Posted on Aug-16-2009