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Charen Smith's Article in Advertising

38 Savings Dollars on your Marketing Campaign
Do you want to make your business grow in just a short period of time but don’t have the budget to support it?
Posted on Nov-23-2011

37 Which is the Better Choice: Printed or Digital Letterhead?
Small businesses don’t usually have a lot of budget to promote their business. Most of them only have enough budget for one or two marketing materials.
Posted on Nov-23-2011

44 Letterhead Green Printing Tips
Although environment advocates will encourage you to ditch printing altogether, there are times when printing materials is unavoidable.
Posted on Nov-23-2011

38 How to Design Flyers that Gets Noticed
If you have been so used to using email, social media, and online marketing these days, you know how saturated the market has become.
Posted on Nov-23-2011

31 Why a Good Brand Identity is Crucial to Business Success
Your brand identity is the main thing that will make your business recognizable and memorable to people.
Posted on Nov-13-2011

35 How to Create Noticeable Flyers
What’s the best way to get the attention of your customers? One good answer to that question is through creative and out of the ordinary marketing materials.
Posted on Nov-13-2011

40 Business Card Printing: Making the Other Side Interesting
Have you attended a business event or tradeshow and noticed that while people were taking your neighbor’s business cards your own cards were left sleeping on your table?
Posted on Nov-12-2011

28 Getting Posters that Bring Results
Wouldn’t it be great if you can get people to act on your marketing campaign right away? That would assure you good sales and profits that would keep your business afloat despite economic difficulties.
Posted on Nov-12-2011

29 What to Consider in Creating your Poster Design and Layout
As a business owner, you know that it’s not easy to come up with an attractive and compelling design for your marketing materials.
Posted on Nov-12-2011

33 5 Cost-Cutting Measures on Printing
Why would you go for expensive print jobs when you can get the same quality of printing at an affordable rate?
Posted on Nov-08-2011

33 Good Planning Helps Achieve Good End Results
Time is of the essence in business. It’s crucial that you make the most out of every minute and hour you have in order to generate good results to your business.
Posted on Nov-08-2011

38 Presentation Folder Printing: Creating a Design that will Wow the Audience
In a competitive industry, a good impression is important. We have often heard that first impression lasts. It is important that you understand the importance of this statement so you can effectively stand out in a highly competitive world.
Posted on Nov-08-2011

39 Design Essentials to Kick Start your Presentation Folder Printing
Every business owner would like to impress their possible customers, clients, and partners. This is why they try to dress appropriately and groom themselves well. But preparing yourself is only half the job.
Posted on Nov-08-2011

16 How to Find the Best Printing Services
Every business, regardless of the products or services offered, would need to think of marketing one time or another.
Posted on Nov-08-2011

31 What Every Effective Presentation Folder should Contain
A good impression during a presentation is important in business. This will mean more business for you.
Posted on Nov-02-2011

34 Going Mad over Online Printing Companies
With the wealth of information, easy communication, and varied things you can do online, it’s no wonder businesses have chosen the online market to become a huge part of their marketing campaign.
Posted on Nov-02-2011

29 Motivate Customers to Invest Money and Trust on you through Greeting Cards
There’s no doubt that the current market situation makes it difficult for businesses to thrive. If they don’t perk up their campaign or compete head to head, they will fizzle out.
Posted on Nov-02-2011

43 Crafting an Exceptional Business Letterhead
Business experts would often recommend sticking with simple designs in marketing materials. But to new and inexperienced business owners, simplicity is a complicated word.
Posted on Nov-02-2011

34 How to Choose an Online Print Shop
Tremendous changes have happened when the Internet was introduced in the business world. What took days to produce in the past can now be done overnight.
Posted on Nov-02-2011

4 Flyer Printing: Essential Things to Know in the Design and Printing Process
Marketing a business is no easy task. Even big and established businesses struggle with their marketing campaign.
Posted on Oct-24-2011

4 Improve Business Credibility through Letterhead Printing
Most businesses barely whisper their marketing campaign. If ever they do talk to prospective customers, they do it so silently.
Posted on Oct-24-2011

5 Recreating your Business Stationery
Introducing your business to prospective customers would require an impressive material. If you want your business name to light up when you communicate with your customers, an ideal material to use is the business stationery.
Posted on Oct-22-2011

16 Generating Repeat Purchases with the Help of Calendars
One of the most important things you need to ensure in your business is to generate repeat purchases.
Posted on Oct-22-2011

29 Calendar Printing: How It’s Done
Maintaining and increasing market exposure can be the biggest challenge of many business owners.
Posted on Oct-22-2011

37 Stationery Design: Bringing in the Designer
When you want to guarantee that your marketing campaign is effective, you need to come up with impressive materials.
Posted on Oct-18-2011