David Bryan's Article in SEO

584 Can SEO be DIY?
For many businesses, Search Engine Optimisation (SEO) is perhaps a little like a motor car – easy to understand in theory but almost impossible in practice. The idea that connecting the ‘keywords’ that your customer searches for to your website is obvious; but implementing that is another matter and one perhaps left to ‘the experts’ or forgotten about altogether.
Posted on Oct-01-2011