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Ksundheim's Article in Business

23 It's Not Always the Industry: Picking a Career That Fits You
Running an executive search firm, I see job candidates consistently choose the wrong career via focusing on an industry rather than pinpointing the right company for them. Here are a few ways to choose the right sales or marketing job, thus ensuring that you not only consistently increase your value as a job seeker, but also that you grow as a person:
Posted on Jan-30-2012

6 3 Expensive Mistakes That 95% of Business Professionals Make
Every day I make sure to study business and learn from not only my mistakes, but the mistakes of those whom I come into contact with.
Posted on Jan-28-2012

13 3 Intelligent Questions to Ask on a Sales or Marketing Interview
One of the worst things that an interviewer can do is to take the time to prepare for the questions that they feel they are going to be asked, take even more time to do industry and company research only to ace the Q and A part of the interview then not have any questions to ask back.
Posted on Jan-24-2012

23 Know The Following Before You Approach a Recruiter
1. Despite how perfect you think you are for a position, don't oversell yourself in the subject line out of fear that a normal application will forever remain in a bottomless inbox never to pair you with the position.
Posted on Jan-18-2012

23 3 Crucial Salary Negotiation Tips
1) Take Nothing Personally and Always Remain Professional or Be Filled with Regret...
Posted on Jan-13-2012

19 2 Ways to Be the Best Negotiator in the Room
When asked what salary you want, be direct and candid with the individual. The most successful hires I've had internally at my firm, as well as the best placements we've made for 3rd party companies, have a very quick negotiation process that ends up ideal for both parties because expectations are set prior to the person interviewing even once with the firm.
Posted on Jan-06-2012

19 Tailoring Your Resume For Marketing and PR Jobs, Part 2
Scale and Category Matter: If you have spent more than one week in more than one type of marketing, public relations, or social media-focused agency, then you know that to say you work at a boutique PR and events firm is a completely different "account executive" job than to work at an experiential marketing firm as an AE.
Posted on Jan-04-2012

23 Tailoring Your Resume for Marketing and PR Jobs Part 1
Social media, marketing, and PR jobs at good companies that promise solid upward growth potential are few and far between. In order to position yourself as strongly as possible, your best bet it to tailor your resume so that the hiring managers find you, not exclusively the other way around. Most resume tips are, by nature, subjective. One hiring manager may see something on your resume and want to call you right away, while unbeknownst to you, that very thing may be what turned off the last
Posted on Jan-02-2012

22 Corporate Entrepreneurship for Any Level of Employee
While many feel there is an embarrassment issue with having a "cubicle job," there is nothing wrong with working in corporate. Moreover, working in a corporate environment does not mean that one cannot be an entrepreneur.
Posted on Dec-21-2011

28 Life Events That Drove Me to Entrepreneurship
I never grew up telling myself that I would own my own business. As a matter of fact, until my last semester at college, I thought that I was there to chase girls around...until I did meet my wife who cancelled that activity.
Posted on Dec-16-2011

30 What Is B2B And Why Choose This Business Model For Your Startup? Part 2
What Is "B2B"? "B2B" - means that you are selling a product or service to other businesses. A few examples of "B2B" product based companies would be:
Posted on Dec-15-2011

19 the Problem with Bing
I was at a family member's house about one week ago, went to use the computer to check my email and something appeared different. Something a little strange lurked; there was no quick way to use Google as a search engine.
Posted on Dec-14-2011

46 Why Some Get Blacklisted From Recruiting Firms
Want to use a recruiter for your job search? That's great, though going this route will prove frustrating in many circumstances for many job seekers because most job seekers are never going to get a response. Why the lack of response? It's not personal; not at all. In all actuality, it's typically not even your resume format nor is it the very specific verbiage within the document that job seekers drive themselves crazy about.
Posted on Dec-12-2011

37 What Is B2B And Why Choose This Business Model For Your Startup? B2C vs B2B
Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you'll probably end up with fifteen different ideas because answering the Golden Question of Entrepreneurship often proves difficult to even the most seasoned business professional.
Posted on Dec-09-2011

46 The Awful Genius of Black Friday
Due to a shortage of cabs, I found myself walking from the West Side of Manhattan through Central Park home to my apartment on 2nd Ave. As I was walking home, I walked past lines of people waiting over-anxiously for 12 a.m. to come around at the Best Buy near me.
Posted on Dec-02-2011

53 Is Graduating College Absolutely Necessary?
AOL ran an article about Richard Branson, Steve Jobs and Bill Gates this year which was geared to help motivate the college dropout or near dropout to make a really poor decision....little did they know they already making an innocent slip by reading AOL as a credible business source.
Posted on Dec-01-2011

42 How To Get the Highest Job Offer Possible
How To Get the Highest Compensation Package Possible
Posted on Nov-28-2011

21 Sales Advice I Wish I Knew When I Was 25
Pretend You Charge By The Hour Or, If You're Good, You Can Get Taken Advantage Of Many sales people fail to understand just how valuable their time is and because of this, many lack even average time management skills.
Posted on Nov-24-2011

45 Considerations Prior to Starting a Business
There are some questions you must ask yourself as an emerging entrepreneur before you jump into starting your own business.
Posted on Nov-23-2011

43 The Calculated Risks of Starting a Business
We associate the term "entrepreneur" with those brave enough to go out on their own, not conform to traditional corporate standards and who come out alive to talk about it.
Posted on Nov-22-2011

11 Changing Corporate Benchmark
All business owners have what seems to be a grandiose vision of an office full of happy, loyal and productive employees. They think of it as Santa's Workshop - magical and could only be done in the movies.
Posted on Nov-22-2011

13 Critiquing Your Future Manager
Countless numbers of recent college graduates cannot come to terms with the fact that they don't know what they want to do with their career. Frequently, because they crave community, they simply go the route of their friends.
Posted on Nov-22-2011

59 3 Differences Between a Sales and Marketing Job Description
While many think that sales and marketing careers are the same, they often prove to be quite different and, subsequently carry very different tasks / required knowledge of the employee.
Posted on Nov-21-2011

47 How to Prevent Friction Amongst Sales Representatives
Due to inept management, many sales employees (along with the company's bottom line) suffer from inappropriate delegation of accounts and / or territories.
Posted on Nov-17-2011

46 Questions to Ask on a 1st Sales Interview
1. Let's Say I Execute All the Set Duties of My Position For A Long Time....? You should always find out where the job is taking you in the next few years, however you must phrase this question properly.
Posted on Nov-16-2011