The new Sony Ericsson W960i is the latest addition to the music orientated Walkman series of Sony Ericsson mobile phones.
This particular range of phones has gathered a devoted following from lovers of not just music but the brand itself.
The first Sony Walkman devices were in fact standalone MP3 players in their infancy some 10 years ago. The brand quickly became renowned for its high specification music features and listening quality and its this same technology that Sony have introduced into their Walkman phones.
In fact, the features now found in the newer handsets such as the Sony Ericsson W960i are far more advanced than some standalone players.
It"s easy to manage the music in your phone. One click starts the Walkman music player. Now you can play, rewind, fast forward, equalise, shuffle tracks and create playlists - just like in any other digital music player. The Sony W960i supports several file formats including MP3 and AAC.
There"s music in the air: just plug in your headphones and activate the built-in FM radio. With RDS, you see which station you"re tuned into and, sometimes, what song is playing. Ideal for when you want to let someone else decide what you listen to.
Transfer tracks straight from a music CD to your SOny Ericsson W960i - just drag and drop. Disc2Phone CD-ripping software lets you fill your phone with your favourite songs, no fuss.
When you hear a song you like but you don"t know what it"s called, ask TrackID. Record a few seconds of the song and use TrackID to send the music to the Gracenote Mobile MusicID database for recognition. In seconds, you"ll have the name, artist and album sent to your phone.
When bass frequencies are enhanced, you get a better overall music experience. Play your favourite tracks loud and clear through high-quality headphones or external speakers. MegaBass adds depth, and stereo widening for a bigger sound. Let it thump.
The easy way to change your tune: just shake your phone. With Shake control activated, press and hold the Walkman key and flick your wrist. A vibration lets you know that the track is changed - a new song from your current playlist is randomly selected and automatically played.
The Sony Ericsson W960i Walkman phone offers the very best in personal music technology, who needs MP3 players and mobile phones when you can have both together.