Can Rebranding During a Crisis Makes Your Brand Tick?
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Posted On :
Aug-28-2020
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Article Word Count :
475
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Remember the cliché ‘If it isn’t broken, don’t fix it,’? Sometimes, it’s far from the truth. Yes, just because you are doing something in a certain way for years doesn’t mean that it should remain the same for the rest of the time. This is absolutely true when it comes to your brand.
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Remember the cliché ‘If it isn’t broken, don’t fix it,’? Sometimes, it’s far from the truth. Yes, just because you are doing something in a certain way for years doesn’t mean that it should remain the same for the rest of the time. This is absolutely true when it comes to your brand. If you ask any branding agency in Sydney, they’ll tell you the importance of rebranding and how it helps you reach a new audience, increase engagement, and build your story. In this article, we can discuss whether rebranding during a crisis is the best move for your brand.
So, What Exactly is Crisis Rebranding?
Rebranding is a process of changing the corporate image of your well-established brand. It may include a simple log revamp or a complete refresh. If you are rebranding when you recognise an opportunity for your brand in the market, it’s called proactive branding. If you are responding to a change of your existing branding, then it’s called reactive branding. Rebranding during a crisis comes under this, and it plays a vital role in creating a different identity for a brand, from its competitors, in the market.
A crisis is situational and unavoidable. When you recognise a crisis impacting your industry, you must address the situation immediately. Find immediate steps you can take, go back to basics, and put your plan into motion.
Set Your Brand Up for Success
- Perform your research and talk to your employees and shareholders first and get their opinions and ideas.
- Get in touch with a branding agency to help you create a rebranding strategy that works well for your business.
- A good rebranding strategy includes all the elements you are changing, the reason, and your proposed execution.
- Communicate with your audience throughout the rebranding process to prepare them for the upcoming changes.
- Maintain consistency throughout the process and keep core elements the same even if your mission has changed.
- Always remember, you’re not making an entirely new company but simply upgrading and elevating an existing one.
Benefits of Rebranding
When you are contacting your branding agency for rebranding, you are getting an opportunity to reach a new audience. With a new voice in social media, you’ll be able to reach to millennials and Gen-Zers.
Rebranding allows you to improve customer engagement, and you can show your customers what changes are you making and how it benefits them. It also helps you to build a story that strengthens trust in your customers. It’s a great opportunity to shed off the flaws, if any and get closer to your customers.
Get in touch with your marketing agency in Parramatta for more information.
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Article Source :
http://www.articleseen.com/Article_Can Rebranding During a Crisis Makes Your Brand Tick?_325549.aspx
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Author Resource :
Branding-agency-in-Sydney
Remember the cliché ‘If it isn’t broken, don’t fix it,’? Sometimes, it’s far from the truth. Yes, just because you are doing something in a certain way for years doesn’t mean that it should remain the same for the rest of the time. This is absolutely true when it comes to your brand. If you ask any branding agency in Sydney, they’ll tell you the importance of rebranding and how it helps you reach a new audience, increase engagement, and build your story. In this arti
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Keywords :
branding agency in Sydney, branding agency , marketing agency in Parramatta,
Category :
Business
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Business
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