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                                Effects of Search engine optimization in internet marketing
                            
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                                Posted On :
                                Aug-02-2011
                                | seen (406) times |
                                Article Word Count : 
                                453
                                
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                                Several factors influence the position of a site in the search results. They can be divided 
into external and internal ranking factors. Internal ranking factors are those that are controlled 
by seo aware website owners (text, layout, etc.) and will be described next.  
                             
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                            Several factors influence the position of a site in the search results. They can be divided 
 into external and internal ranking factors. Internal ranking factors are those that are controlled 
 by seo aware website owners (text, layout, etc.) and will be described next.  
 Web page layout factors relevant to seo 
 Amount of text on a page 
    A page consisting of just a few sentences is less likely to get to the top of a search engine 
 list. Search engines favor sites that have a high information content. Generally, you should 
 try to increase the text content of your site in the interest of seo. The optimum page size is 
 500-3000 words (or 2000 to 20,000 characters).  
  
    Search engine visibility is increased as the amount of page text increases due to the 
 increased likelihood of occasional and accidental search queries causing it to be listed. This 
 factor
  
 Number of keywords on a page 
    Keywords must be used at least three to four times in the page text. The upper limit 
 depends
 made. Keyword phrases (word combinations consisting of several keywords) are worth a 
 separate
 times in the text with all keywords in the phrase arranged in exactly the same order. In 
 addition,
 remaining text. There should also be some difference (dispersion) in the number of entries for 
 each
  
 Keyword density and seo
    Keyword page density is a measure of the relative frequency of the word in the text 
 expressed as a percentage. For example, if a specific word is used 5 times on a page 
 containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the 
 search engine will not pay much attention to it. If the density is too high, the search engine 
 may activate its spam filter. If this happens, the page will be penalized and its position in 
 search listings will be deliberately lowered. 
  
    The optimum value for keyword density is 5-7%. In the case of keyword phrases, you 
 should
 to make sure it is within the specified limits. In practice, a keyword density of more than 7-
 8%
 can reduce the legibility of the content from a user’s viewpoint.  
  
 Location of keywords on a page 
    A very short rule for seo experts – the closer a keyword or keyword phrase is to the 
 beginning of a document, the more significant it becomes for the search engine.
                           
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                                Article Source :
                                 http://www.articleseen.com/Article_Effects of Search engine optimization in internet marketing_70726.aspx
                             
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                                Author Resource : 
                                 
                                seo india 
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                                Keywords : 
                                
                                seo india, 
                            
                                Category : 
                                Internet Business
                                :
                                SEO
                                 
                             
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