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Emerging Dimensions of Social Commerce in Social Media Optimization

Posted On : Sep-22-2011 | seen (774) times | Article Word Count : 409 |

Dimensions of social commerce create a benchmark for social media monetizing and product buying and selling process. In recent years, social media has expanded its wings with wide ranged social media tools and technologies. The embedded dimensions of social media allow people to shop within their social networks.
Social commerce is a strategic conjugation of electronic commerce and social media platform. It offers a wide range of toolset to cover various facets of social networks. Social Media Optimization is a premium and widely stated dimension during social commerce initiatives. This sort of optimization wraps up a number of steps and an opportunity to social media experts to monetize the SM platform.

Product and Service Deal Feeds: Experts believe that frequent availability of the deal feeds on the social network websites is the biggest aspect of social commerce. Big brands and organizations take help of media sharing techniques to learn about newly launched and customer-centric deals. Services providers promote their products on these well-connected social networks by linking it with popular e-commerce portals. Numerous well-known brands create hub pages or landing pages and link it to the social networks to convey new products and arrivals to the customers.

Social Media Events: This is most creative face of social commerce where organizers organize various events on the social network places that are connected to the e-commerce portals directly. These events invite people to analyze the products and services at one place and extend their views and feedback about the same. Social media event such as Webinars, Press Briefings and event screening comes in this category.

Relevance of social ads and Apps: You have observed advertisements published on the social networks like Facebook and Youtube. Twitter is also going to be the part of paid advertisement bandwagon. These paid ads are the building blocks of social commerce across SM platform. Social applications and widgets support the phenomenon of social interaction and communication interchange. One of the biggest clothing accessory brands Nike uses social applications to track and share the growth performance with every product sold.

Social Shop Widgets: These shop widgets create a sales point for the new and existing customers once embedded with social networking sites. This also initiates a perfect communication channel among customers, partners and referrals. Social communities have found it unique and well-stated mechanism that ensures social commerce effective and forceful.

Social Commerce is an entirely new way to integrate electronic commerce with social media platforms to monetize the domain. This is probably the finest opportunity for the social network lovers to stretch their social communities not only to enlarge their base, but, to earn huge bucks in exchange. All the dimensions stated over play significant role in the process throughout.

Article Source : http://www.articleseen.com/Article_Emerging Dimensions of Social Commerce in Social Media Optimization_84610.aspx

Author Resource :
BrainPulse, a reputed SEO Company offers Social Media Optimization Services like forum posting, blogging that helps to improve the customer interaction, augment the brand value and enhance ROI.

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Category : Internet Business : SEO

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