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Find out all about RSS Feed and its use in gaining more website traffic

Posted On : Mar-24-2011 | seen (1056) times | Article Word Count : 717 |

The technology of RSS enables you to receive latest relevant information that can be read as per your convenience. RSS feeds are capable of increasing your SEO rankings and bringing in more web traffic to your website.
RSS or Really Simple Syndication keeps you updated with important information and news and helps you in avoiding the traditional methods of searching or browsing on websites for information. It is also known as “news feed”. “Feed” refers to the content that is directly delivered to you as per your requirement. It prevents the cluttering of your inbox by means of e-mail messages. RSS is written in the Internet coding language of XML (eXtensible Markup Language).

In order to keep the track of favorite websites, innumerable web users across the world are using the technology of RSS. The technology of RSS enables you to receive latest relevant information that can be read as per your convenience. Its subscription is very similar to that of a magazine. The only difference is that it is received by your “RSS Reader” whenever anything is updated by your favorite website.

The small software program that is capable of collecting and displaying RSS feeds is known as a RSS Reader. It also enables you to examine headlines from various news sources situated in a vital location. RSS Readers are offered by various browsers like Safari and Firefox. They can also be availed from the web for free or against a charge.

How does it Work?

Several blogs comprise of automatic system that is capable of creating RSS feed on blog posting. Each post with a short summary and title are added to the feed. This enables you to view the post title without visiting the website and then determine whether to visit the website. To use the RSS feeds, subscription to your choice’s feed is required. This can be done by Internet explorer and Firefox browser or by web based services like Google Reader. Apart from many search engines and blogs, RSS feeds are used by majority of the web services.

The Advantages of Using RSS Feed

RSS feeds are capable of increasing your SEO rankings. Summaries of your content should be written in such a manner that the wordings should not match with the summaries placed on your site. Then, such websites should be found that is related to your niche and have their own RSS feeds. You can ask the web masters to include your feed in their websites. Gradually, this will lead to the development of few inbound links from other sites to your site.

RSS Feeds are a great medium of communication and are capable of bringing potential Internet traffic. The content should be compelling and comprise of episodic titles which are connected with common broad theme. The optimization of RSS feed can lead to the increased exposure of web page. For this, the following tips need to be followed:

• Every aspect of the web feed needs to be optimized both for the readers and search engines to be interested in it. Also, the RSS feeds needs to be constantly updated.

• The RSS feed’s broad theme can be expanded by means of the channel description field. It should comprise of related phrases and keywords but the content should be more interesting to the readers rather than the search engine spiders.

• In the RSS feed, the channel title should comprise of the keyword and such information that can be related to the content of the RSS feed.

• Any kind of HTML should not be encoded with the RSS feed item titles and the titles must comprise of 50 to 75 characters along with spaces. In case, a RSS feed is displayed as an HTML web page, H1 or H2 tags should be used to display the item titles of RSS feed.

• By means of RSS feeds, the anchor text can be determined by the publishers. The anchor text is essential in linking to the internal website pages.

• To enhance the appearance of your RSS feed in a RSS reader, an image can be added. 88 x 31 is the recommended size of the image that be added to the RSS feed.

RSS feeds offer a number of advantages and using these basic tips will help in the exposure of your RSS feeds in a steady manner, thereby, bringing in more web traffic to your website.

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Keywords : RSS Feed, website traffic, Really Simple Syndication, feed,

Category : Internet Business : RSS

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