Getting the word out about your e-commerce store

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Getting the word out about your e-commerce store

Posted On : Nov-22-2011 | seen (526) times | Article Word Count : 555 |

As every business owner knows, getting the word out about the company, services, and products can be a monumental block to overcome. With the advent of the Internet, businesses initially found it easier to make themselves known. But now with everyone globally competing for recognition, it takes more effort to get people talking about you than simply posting a Twitter update every now and then. Not only do online marketers have to be diligent and stay on top of updates, but they also need to know the right people. Here's how you can make your online marketing a success through third parties.

Know which sites and blogs cater to your industry. It's not enough to find a well-renowned business site and ask them to publish your articles or talk about your company. These sorts of sites get thousands of requests a day, and the competition will make it difficult to get in the spotlight - especially if you are a small company. Even if you do receive a write-up, there's no guarantee that it'll benefit you in the long run if the site is more general and across industries. That's not to say you shouldn't shoot for the big leagues, but you need to start small and work your way up the ladder. The best place to start is with smaller, niche sites that cater to your industry. The people who visit these sites are more likely to be interested in what you have to offer. So make sure to do your research.

Make contacts both online and offline. When you decide which sites you want to be featured on, you should do some observation and research to find out who's in charge of writing articles for topics relating to your business. But you shouldn't just solicit them to post your article; you should be polite, friendly, and courteous throughout the interaction because you might need that contact again some day. Keep a list of contacts; it will benefit you should you ever need it. And even if they say they can't feature you at this time, you never know what the future holds.

Make relevant posts on websites and forums, write blogs for your own accounts, issue press releases. Another way to get noticed is to maintain your own accounts and make yourself present and known within the community. You can research the latest advances in your field and write about it, which will bring in more traffic and interest. Additionally, you should put your expertise to use and be helpful on forums; answer questions, offer suggestions, and make contacts in your field. You should also issue press releases whenever a new product is unveiled. Do whatever it takes to remain updated; however, don't post just for the sake of posting. Make sure that what you have to say has substance and value, or you'll lose people's attention.

Many people think online marketing is easier than traditional marketing, and though it is true that you have more options, it still requires a lot of planning, time, and effort. When you first start marketing, you might not see many results, but that doesn't mean it won't work. Keep updating, and if you need additional assistance, you can always contact a consultant, a marketing expert, or an e-commerce provider for further guidance.

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<h1>Getting the word out about your e-commerce store</h1> Author: <a href='http://www.articleseen.com/profile_Infigra.aspx'>Infigra</a> As every business owner knows, getting the word out about the company, services, and products can be a monumental block to overcome. With the advent of the Internet, businesses initially found it easier to make themselves known. But now with everyone globally competing for recognition, it takes more effort to get people talking about you than simply posting a Twitter update every now and then. Not only do online marketers have to be diligent and stay on top of updates, but they also need to know the right people. Here's how you can make your online marketing a success through third parties.

Know which sites and blogs cater to your industry. It's not enough to find a well-renowned business site and ask them to publish your articles or talk about your company. These sorts of sites get thousands of requests a day, and the competition will make it difficult to get in the spotlight - especially if you are a small company. Even if you do receive a write-up, there's no guarantee that it'll benefit you in the long run if the site is more general and across industries. That's not to say you shouldn't shoot for the big leagues, but you need to start small and work your way up the ladder. The best place to start is with smaller, niche sites that cater to your industry. The people who visit these sites are more likely to be interested in what you have to offer. So make sure to do your research.

Make contacts both online and offline. When you decide which sites you want to be featured on, you should do some observation and research to find out who's in charge of writing articles for topics relating to your business. But you shouldn't just solicit them to post your article; you should be polite, friendly, and courteous throughout the interaction because you might need that contact again some day. Keep a list of contacts; it will benefit you should you ever need it. And even if they say they can't feature you at this time, you never know what the future holds.

Make relevant posts on websites and forums, write blogs for your own accounts, issue press releases. Another way to get noticed is to maintain your own accounts and make yourself present and known within the community. You can research the latest advances in your field and write about it, which will bring in more traffic and interest. Additionally, you should put your expertise to use and be helpful on forums; answer questions, offer suggestions, and make contacts in your field. You should also issue press releases whenever a new product is unveiled. Do whatever it takes to remain updated; however, don't post just for the sake of posting. Make sure that what you have to say has substance and value, or you'll lose people's attention.

Many people think online marketing is easier than traditional marketing, and though it is true that you have more options, it still requires a lot of planning, time, and effort. When you first start marketing, you might not see many results, but that doesn't mean it won't work. Keep updating, and if you need additional assistance, you can always contact a consultant, a marketing expert, or an e-commerce provider for further guidance.About the Author: About Infigra E-Commerce:

Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.

For more information, visit <a rel="nofollow" href="http://www.infigra.com">www.infigra.com</a> Article Source: <a href='http://www.articleseen.com/Article_Getting-the-word-out-about-your-e-commerce-store_108182.aspx'> http://www.articleseen.com/Article_Getting the word out about your e-commerce store_108182.aspx</a>

Article Source : http://www.articleseen.com/Article_Getting the word out about your e-commerce store_108182.aspx

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About Infigra E-Commerce:

Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.

For more information, visit www.infigra.com

Keywords : e-commerce, eCommerce, online marketing, small business, starting out,

Category : Internet Business : Internet Marketing

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