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How LinkedIn can help your business

Posted On : Nov-16-2011 | seen (907) times | Article Word Count : 429 |

LinkedIn is a platform far more valuable than most people realize. Although one might think that once they've found their dream job or started their own business they don't need to use it anymore, they're missing out on a prime opportunity to drum up some new business.
Recently, I have heard a lot about LinkedIn and how it can aid you in more than just the initial job search. I did some research and browsing around and found that LinkedIn is a platform far more valuable than most people realize. Although you might think that once you've found your dream job or started your own business you don't need to use it anymore, you're missing out on a prime opportunity to drum up some new business. Here's why:

You can connect with other professionals. You can put online listings or updates on Facebook and Twitter as much as you want, but still not reach your target goal as far as numbers are concerned. The reasoning behind this is simple - many people use Facebook and Twitter for their social lives, not their work-related lives. However, people on LinkedIn are interested in new business opportunities and products. They will be far more willing to look at your information - and you are bound to make new connections and gain new opportunities. A lot of businesses are built through networking, which is exactly what LinkedIn allows you to do, except on a larger scale and to a larger audience.

The search capabilities allow people to find all kinds of work. Employers or businesses looking to collaborate with someone will use Search to find someone that suits their needs. Additionally, by using the right keywords, you will be able to meet people in the same field who can offer you business, jobs, or advice. Even if you don't gain anything from a connection right away, you never know when you'll need it down the road. You should leave yourself open to communication and collaboration whenever you can.

Your business and products will experience increased visibility. For this to work, having a static presence is not enough. By connecting with your coworkers and colleagues, participating in groups and discussions, and placing targeted ads, you'll make yourself and your business more known. The key is to stay on top of things, so make sure that you stay in touch with connections and make regular posts. Don't just be a profile on the Internet.

Just like with any aspect of business, getting the most out of your social media requires a lot of time and effort. However, your business will not thrive without marketing, so it's worth the time spent. You can always contact an e-commerce provider to help you set up your social networks and give you guidance on how to use them for the best results.

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About Infigra E-Commerce:

Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.

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Keywords : e-commerce, eCommerce, linkedin, LinkedIn, social networking,

Category : Business : Networking

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