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How Startups Can Successfully Use Celebrity Endorsements

Posted On : Mar-24-2015 | seen (675) times | Article Word Count : 438 |

Celebrity marketing has quickly become one of the most popular go into strategies for advertising, especially in top Boston ad agencies and creative ad agencies in Atlanta.

They use this as a part of their brand strategy development process to create unique marketing campaigns for their clients. These Top Celebrity Marketing Firms help businesses identify and acquire celebrity endorsements of their products, services, or business. Here are three ways your start-up can get the most out of celebrity endorsements:

Credibility

For startups credibility is incredibly crucial as it not only helps present your product or service professionally, but it also allows you to acquire worthwhile investors. A valuable endorsement from a valued or credible celebrity can pique the interest of customers and investors alike, even if they are not particularly a fan of that celebrity.

In order to maximize on this invaluable resource you should try to work the celebrity into your current marketing strategy if you already have one. This will help draw in new or previously untapped audiences that you wouldn’t have access to otherwise.

PR Value

By merely having a celebrity endorsement it does not mean that customers will immediately flock to your social media sites, but you can use them to create an interesting story about your product or service which can attract the attention of bloggers and reporters. You can offer them exclusive interviews, run contests around your brand and celebrity, run promotions with your brand and the celebrity, etc. There are a myriad of possibilities for you to choose from. You just have to find the one that will work for you, the product/service, and the celebrity endorser.

This special PR content will appeal to different groups of bloggers to celebrity fans which can become new customers. In order to ensure that you can make the most of your marketing efforts to be sure that your sales funnel is in prime condition so that you make potential customers repeat customers.

Brand Awareness

Celebrities come with a myriad of connections. They are often invited to red carpet events such as award ceremonies, special dinners, etc. The best celebrity endorsers will represent your brand professionally wherever they go which means that your products/services will be represented at all of those star-studded events as well. Not only will your business be recognized by those in attendance, it will inevitably catch the eyes of potential new customers which can mean more profits for you!

In the end it is crucial to find the celebrity endorser that is passionate about your product and will represent it the way you want it to be spoken for.

Originally Posted at articlescad.com/article/show/53039

Article Source : http://www.articleseen.com/Article_How Startups Can Successfully Use Celebrity Endorsements_314814.aspx

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For more Details visit Top Celebrity Marketing Firms

Keywords : Marketing and Advertising Companies Atlanta,

Category : Business : Marketing

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