Improving User Engagement With Website Reviews
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Posted On :
Sep-07-2009
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Article Word Count :
531
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The hottest commodity on the Internet is attention. Attention for your website, attention for your product, and attention for your sales pitch in an otherwise very crowded marketplace. The battle on the web isn't for traffic.
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The hottest commodity on the Internet is attention. Attention for your website, attention for your product, and attention for your sales pitch in an otherwise very crowded marketplace. The battle on the web isn't for traffic. When website owners attempts to engage with visitors, he's looking to capture their attention and interest, with a view to monetizing that interest as permitted by the underlying business model, rather than looking solely to the raw numbers of traffic. Sure, getting the numbers through the door is important, but if they just pass through your site and don't really engage with what you have to say, there's no point and very little opportunity for monetization.
One of the best ways you can encourage engagement from your visitors is to enable a voice: if you let people have a say, you bring people into the community and make for a more interesting and attention-worthy offering. Engagement is seen readily in blogs and forums, where users can interact with each other on specific issues of interest. But this also carries the unspoken value of influence – in the same way Oprah influences book sales, so too influential bloggers can determine the popularity of certain websites, because they have an engaged audience.
Website reviews on sites like Hiztoria.com are the current revolution in social networking online, and embracing this kind of user-generated review site is an essential marketing strategy for the coming years. While the review market is still in early-adopter stage, experts are predicting a significant rise in the popularity of website reviews as an additional credibility factor in sorting out valuable web results from those that are simply commercially intended.
Similarly, from a credibility perspective, the fact others are talking positively about your business speaks volumes and is an important conversion tool for browsers looking to cross-reference search results, or arriving on the website reviews page through the search engines. On the flip side, negative discussion about your website helps identify for you which problems need to be addressed, and provide a means to gauge visitor sentiment, which is all to important in ensuring long-term visitor loyalty and in managing your online reputation.
Submitting your site to user-generated website reviews encourages discussion on your site, your product and your proposition, positive and negative – of course, the act of discussion itself helps raise the profile of your website amongst groups that might not otherwise have known of your existence. It also allows visitors to express personal views to the website management as to how things could be improved. In totality, it creates an environment where users feel an involvement in the website, and play an active role in helping others determine the pros and cons of what you have to offer.
By making users feel part of the story, rather than keeping them isolated, it is possible to increase engagement and profitability, even with smaller traffic numbers. If you treat your visitors well, and encourage and foster engagement and interactivity, you will build not only a sustainable website, but a sustainable community, from which your monetization will significantly benefit.
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Article Source :
http://www.articleseen.com/Article_Improving User Engagement With Website Reviews_3037.aspx
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Author Resource :
Hiztoria is an online website review community, allowing users to share comments, and review and rate the web. Submit your site to Hiztoria today to take advantage of the web's best website ratings network
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Keywords :
Website Reviews, Website ratings, Website rankings, Social networking, Website reviews,
Category :
Internet Business
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Internet Business
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