Is Your Business Situated On Long Island? Advertising Online Allows You To Reach New Customers
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Posted On :
Nov-29-2011
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Article Word Count :
529
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Considering starting up a company in Long Island? Advertising is one area you must consider thoroughly. Make a visible impact on your clients if you implement the correct strategies. Living in a digital age requires going beyond non-traditional forms.
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Long Island advertising agencies are not just about radio, print, and tv anymore. With the online boom, companies are turning to the web to reach a wider audience. Even though the big three of media remains effective to this day, they aren't the only viable advertising forms.
Advertising money is spread in general now more than ever. Daily news, socialization, and communication are seeing unprecedented online growth. Just look at this staggering fact. From 2006 to 2010, online advertising saw a rise from 6 percent of all the dollars spent to 12 percent and up. This marked the end of an era of Long Island advertising agencies being dominated by traditional media outlets.
Online Long Island advertising is for sure a contender to other media forms. Remember newspapers and magazines? Many of these publications are facing serious challenges, including the decrease in ad revenue. The young adult male audience is considered the target demographic of many companies looking to sell their wares. Since money is being diverted to online adverts, TV, radio, and print must try to find other ways to thrive.
This is because online ads have the ability to cut across the spectrum. For example, Long Island advertising agencies can make Internet ads resemble those seen on tv as well as print. The possibilities are endless. With hypertext linking alone, advertisers can have the power to transport prospective buyers directly to the website, or even a site selling their goods.
To show how online ads look nothing like what's seen on tv and print, check this out. A video clip showing popcorn being popped from the radiation emitted by cell phones was released in an online video sharing website. While the video was later revealed to be a hoax, the organization that started all of it received a fair amount of free publicity. Their goal was in fact to sell headsets that could help limit an individual's exposure to radiation. When something like this creates an impact, it is seen as a game changer.
For businesses on Long Island, advertising online is often cost-effective, especially if they don't have large budgets to spend. Some ads aren't settled unless the business sees positive results. This is known as click-through advertising. With this particular form, an advertiser will only pay when a user selects the ad itself.
Another common online method used by Long Island advertising agencies are banner ads. The one thing that's critical when using this can be the placement. Sometimes, ads are placed next to the website's logo. While it doesn't interfere with the content, it takes the attention away from the logo itself. The ad is exactly what draws in viewer attention. If you use plain banners, these tend to of the less obtrusive online forms.
The last online ad strategy you cannot ignore is a video advertisement. These have been proven to take the place of some banner ads. A viewer cannot overlook these since their movement is quick and catchy. With a well put together video, website visitors may have a hard time leaving a website and may even stick around until it is finished.
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Article Source :
http://www.articleseen.com/Article_Is Your Business Situated On Long Island? Advertising Online Allows You To Reach New Customers_111744.aspx
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Author Resource :
Averardo Lepke knows several long island advertising agencies and says that in case you reside on long island advertising on the web is the best option.
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Keywords :
Long Island advertising agencies, Long Island advertising,
Category :
Business
:
Advertising
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