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Making the most out of your company's Facebook page

Posted On : Dec-02-2011 | seen (585) times | Article Word Count : 403 |

Maintaining your social networks can prove to be more difficult than it seems - especially if you want to use them to further your brand and promote yourself. Here are a few tips you can use to reach out to your fans and customers - and show them that you care.
Maintaining your social networks can prove to be more difficult than it seems - especially if you want to use them to further your brand and promote yourself. However, there's more to maintaining a Facebook page than simply posting updates now and then; you might be surprised at how much untapped potential there is. These are just a few of the things you can do to reach out to your fans and customers - and show them that you care.

Let fans in on the decision-making process. Whenever you're thinking about making a major change to the company or introducing new products, you might consider letting your fans know about it and asking them how they feel. It's always nice to get a second opinion and additional input, especially from the people who would be most affected by the decision. You want to ensure that you're on the right track, and Facebook allows you to find out before you have to test it in a real life scenario.

Post interesting relevant links and information. You don't always want to talk about your business, so don't be afraid to share interesting links and information with your fans. It's best to share something that relates to your business or field somehow, since that's what fans followed you for. Post updates about events or share articles and studies - as long as it's relevant, it doesn't matter what it is. It will show your interests and personality to a certain degree, and it'll make your Facebook page feel more human and less like a computer screen.

Conduct market research. One of the strongest possibilities Facebook has to offer is the ability to conduct market research. Having fans and groups gives you a set of individuals who are willing to let you know what they think of the way things are handled and about new ideas and products. You can also conduct polls to collect valuable statistics to help your company plan business strategies and direction. The best part about using Facebook for research is that it's a worldwide platform that you can use for free.

There are many benefits to using Facebook to further your business and connect with your customers; the difficult part is promoting your page and getting people to become a fan. You can contact an e-commerce provider to help you devise a plan for marketing strategies and promotion.

Article Source : http://www.articleseen.com/Article_Making the most out of your company's Facebook page_113513.aspx

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About Infigra E-Commerce:


Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.


For more information, visit www.infigra.com

Keywords : e-commerce, eCommerce, social media, online marketing, business pages for Facebook,

Category : Internet Business : Ecommerce

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