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Promotional gifts – Steps to choose the perfect one
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Posted On :
Apr-13-2010
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Article Word Count :
514
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If you are running an organization or a business, you cannot undermine the importance of promotional gifts. These gifts are considered to be one of the most economical forms of advertising to a large number of people. While these gifts are capable of taking your business to great heights, they also have the potential of impacting the business negatively if the right choice is not made. Most often than not, people end up spending thousands of dollars on items that does not serve any value. If you
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If you are running an organization or a business, you cannot undermine the importance of promotional gifts. These gifts are considered to be one of the most economical forms of advertising to a large number of people. While these gifts are capable of taking your business to great heights, they also have the potential of impacting the business negatively if the right choice is not made. Most often than not, people end up spending thousands of dollars on items that does not serve any value. If you indeed want to promote your business through promotional gifts, then, you need to follow a set of steps that can assure you of a gift that not only serves the purpose well, but also does not burn a hole in the finances of the company.
Step #1: Have clarity on the occasion
Before you end up placing order for promotional gifts, have clarity on the occasion for which you are handing them out. Buy gifts that are apt for a particular occasion. If you are giving away these gifts to children at school, then, opt for items like pens that can be handy. If you are giving away these gifts at a corporate fair, then, think of a wallet with the name of your company embossed on it.
Step #2: Set aside a budget
There is a wide range of products that can serve as promotional gifts. There are items that range from just a few dollars to hundreds of dollars. It is imperative to set aside a budget so you don’t go overboard and spend more than intended on the gifts. While setting aside the amount for this purpose, also consider the number of units you intend to purchase. Don’t buy in excess and set aside for a later date because what is in vogue today may be a thing of the past in a few weeks.
Step #3: Shortlist items based on budget and occasion
Now that you have clarity on the occasion and know the amount that has been set aside to buy these gifts, it is time to prepare a list of the items available. You may even want to consider different lists for men, women and children. Think of long term items when preparing the list. Don’t opt for gifts like use and throw pens which are not going to be used for long by your potential consumers. Instead, consider items like planners, calculators or watches that can be used for a very long time. Edible gifts are a big no-no.
Step #4: Customize the look
This is the final stage of getting the promotional gifts ready and the most crucial. Decide on color combinations that are pleasing to the eye. Ensure they gifts are made of good quality and the logo and company name should be clearly visible. You may want to consider contrasting colors for a better effect.
Finally the packaging also matters. Make sure you opt for a professional packaging cover rather than a childish looking one. With all these steps followed to perfection,
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Article Source :
http://www.articleseen.com/Article_Promotional gifts – Steps to choose the perfect one_16127.aspx
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Author Resource :
Ruth Island works in the promotional gift industry for the hotline group, the leading supplier of promotional pens in the UK. Ruth works closely with British businesses to help them market their products and services by providing them with information and advice on the selection of suitable promotional products for their advertising campaigns.
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Keywords :
promotional gifts, promotional pens,
Category :
Business
:
Business
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