Role of exhibition stands in business promotion
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Posted On :
Jun-03-2010
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Article Word Count :
561
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Just like any sales and marketing exercise, exhibition stands are designed with sales in mind, so an Exhibition stand can make or break your show.
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If you are planning to take part in trade shows and exhibitions then you are must be aware that exhibition display stands play an important role in how the shows work for you. Just like any sales and marketing exercise, exhibition stands are designed with sales in mind, so an Exhibition stand can make or break your show. You can choose from various types of display stands designed to improve your marketing, including banner stands, modular stands and pop-up stands.
If you’re on a tight budget, look for pop-up exhibition stands that you can use again and again, and make sure you get great graphics panels that put your message across as simply and effectively as possible. Pop-up stands are a quick, cheap and efficient means of advertising your product or business. Pop up displays also reduce the manpower costs of your because that only requires one or two people to put the stand together. One person can erect a pop-up exhibition stand and fit the graphics.
Pop up displays come in all sorts of shapes and sizes. Two of the more commonly utilised types of pop up displays include:
1. Magnetised Pop Up Displays – One of the most common types of pop up displays is that which utilises magnetised surfaces. These pop up displays make use of interlocking magnetic arms that come together to create a visually imposing advertising piece.
2. Steel Cross Base Pop Up Displays – These types of pop up displays tend to provide more rigid support for your stands as they utilise a steel base that is sturdier. As such, if it is your intention to use your pop up displays outdoors, then this type may be the best solution.
3. Fabric Pop Up Displays – Fabric Pop Ups are Lighter, faster to set-up and less expensive than traditional pop-ups. You can choose from a range of options, including curved and flat models, single or double sided, full size mural or dimensional panels, to deliver your message to its best sales advantage.
Apart from Pop Up displays one can also go for Banner stands. There is a wide range of banner stands available: banner stands that withstand rain and wind for outdoor marketing; banner stands that are custom-designed; heavy duty banner stands for long-term use; basic single sided or double sided banner stands, and portable, light and retractable banner stands for convenience.
If you have more money, look for modular systems that can be built to your needs, giving you a true presence at the show. To truly stand out and make a lasting impression you need solid presentation power. Contemporary in style yet practical, custom modular displays blend the look, feel and features of custom displays with the savings benefits of lightweight modularity to dramatically reduce your exhibition costs. One of the best things about modular display stands is that you can also add new sections. Modular display stands are known for being portable so you can transport these display stands from one venue to another easily.
Nomadic Display have helped businesses like yours around the world produce dynamic selling environments. Whether you exhibit in smaller local events or large international shows, Nomadic systems enable you to effectively communicate your message with visual impact while building your brand. They offer a complete range of display stands from tabletops to island exhibits.
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Article Source :
http://www.articleseen.com/Article_Role of exhibition stands in business promotion_21039.aspx
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Author Resource :
Exhibition stands , Display Stands by Nomadic Display
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Keywords :
Exhibition stands , Display Stands ,
Category :
Business
:
Marketing
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