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Sell your Services Online
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Posted On :
Sep-20-2010
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Article Word Count :
484
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You can attract new customers for your service providing company by embracing online marketing.
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You can attract new customers for your service providing company by embracing online marketing. Millions of people access the internet on a daily basis and what better way to reach them than through the internet?
Whether you are operating a massage parlour, a day care center, home décor services, gardening services or legal service, you will be able to reach more potential clients through internet marketing.
The important thing is for you to be e-savvy as you embark to grow your companies’ online presence. You should know the creative and technical aspects of the internet including design, development, advertising and sales.
You should be familiar with placement of media along different stages of the customer engagement cycle. This is achieved through search engine optimization, search engine marketing, banner ads, email marketing and web marketing.
Email Marketing
This is an ideal means of reaching thousands of potential clients for your service. It is cheap and you can create an effective and regular dialogue with your readers while enhancing your services.
First you should understand your readers so you can provide them with relevant information. Give them the list of services you offer and guide them on how they can get the services from your web portal. Ensure the process is easy to follow through with from inquiry to payment. This will improve the click through rate and encourage people to read your newsletters rather than unsubscribe to your services.
Online surveys have shown that personalised content produces the best results when it comes to this type of marketing. Your email campaign should address the reader specifically and should contain your companies’ colours, logo or whatever sign that will indicate the mail is not spam.
Never leave an empty subject line on your email messages to your members. Most empty subject emails do not get past spam filters and end up in the trash folder.
You may be offering the best services compared to your rivals refrain from using deceptive subject lines on your email messages. The subject line should pertain to the email and be informative enough to encourage the reader to open it. Avoid the use of capitals or exclamation marks on your subject lines.
Remember to clearly state your companies name or your name at the bottom of your email message.
You can purchase Email Software which will enable you send bulk emails to your followers and potential clients. The software should be able to send plain text as well as a HTML version of the email messages. Most readers respond better to HTML messages but complicated HTML messages may get blocked by the recipients’ internet service provider. Plain text is not appealing visually so it is best to send both.
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Article Source :
http://www.articleseen.com/Article_Sell your Services Online_33724.aspx
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Author Resource :
Lucy James is currently working as an email marketing consultant in a leading IT firm. Her responsibilities include reviewing the weekly email newsletter which is sent through their email campaign software.
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Keywords :
email newsletter, email marketing, email software, email campaign,
Category :
Business
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Marketing
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