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Shane Kinsch has 8 Published Articles

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Should You Add Audio Podcast to Your Digital Marketing Strategy

Posted On : Mar-29-2018 | seen (11137) times | Article Word Count : 422 |

Over the years, podcasting has gained immense popularity and businesses are increasingly using podcasts to improve their prospects. It has become a powerful marketing tool to get connected to your audience and improve brand exposure.
Over the years, podcasting has gained immense popularity and businesses are increasingly using podcasts to improve their prospects. It has become a powerful marketing tool to get connected to your audience and improve brand exposure.

Video marketing is crucial for any business, but not everyone is comfortable to shoot videos. Small businesses that do not have the right equipment and tools to create a visually appealing video rely on audio podcasting to get in touch with their audience.

Here we have listed a few reasons that substantiate the need for audio podcasting for your business’s digital marketing in Kansas City.

Increased Traffic

Creating audio podcasts helps you to reach out to more new customers and can help in building familiarity with a wide range of audiences. If the podcast you are creating is engaging and informative, your audience may recommend the podcasts to others who may be interested in them. This increases your business reach considerably and leads to improved traffic generation.

Build a Strong Relationship with the Audience

Did you know even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners? In fact, people listed to podcasts if they feel something in common with the speaker and the brand the speaker is representing. This builds a strong relationship and improves lead conversion.

Easy to Create

Creating an audio podcast doesn’t involve any complex procedures. The equipment required for recording audio is reasonably priced and also available easily. The tools needed are,

- A good quality microphone

- Headphone

- An audio editing software

- A good Wi-Fi connection

After creating your podcast, you can start promoting it to increase its exposure by sharing it on a variety of distribution channels.

High Engagement

With the internet being filled with an ample amount of written content, audio podcasts are a welcoming break from the monotony that attempts to engage more customers. Moreover, it conveys the right message to your audience in a more engaging and interactive way.

According to a recent survey conducted on 300,000 podcast listeners, it was found that 63 percent of the respondents had bought what the host had promoted. Amazing, right?

Additionally, regularly hosting podcasts could help you develop confidence while speaking in public. This increases your public speaking opportunities wherein you can promote your business.

Visit https://converg.com/ to find more effective strategies that could benefit your SEO in Kansas City.

Article Source : http://www.articleseen.com/Article_Should You Add Audio Podcast to Your Digital Marketing Strategy_321486.aspx

Author Resource :
The author of this article is an expert in digital marketing in Kansas City with over 15 years of experience in the industry. In this article, he explains the various reasons to add an audio podcast to the digital marketing strategy for your business. Visit https://converg.com/ for more information.

Keywords : digital marketing in Kansas City, SEO in Kansas City,

Category : Business : Marketing

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