The Role of Printed Labels in the Marketing of a Product
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Posted On :
Dec-21-2011
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Article Word Count :
492
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A printed label is an area where companies try to get a competitive edge over the others. Every product has some information which has to be delivered to the customer. It can be the price, name of the product, expiry or manufacturing date or any other piece of information.
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The world economy and immense competition has forced every company to use different and unique promotional techniques. Every company competes with the others and tries to come up with new, attractive and effective promotional tools. A printed label is an area where companies try to get a competitive edge over the others. Every product has some information which has to be delivered to the customer. It can be the price, name of the product, expiry or manufacturing date or any other piece of information. Printed labels are used to deliver these pieces of information.
A label is a piece of paper, clothe, polymer or metal which is fixed or attached to a commodity and represents the information about the company of the commodity itself. Name tags, product information, address, bar code, advertising warning, pricing, promotional purposes etc are some of the main uses of the printed labels. The labels can either be printed or they can even be hand written. But printed ones are preferred all over.
The most famous and basic types of labels are custom business labels, custom general purpose labels and custom multipurpose labels. The use of printed label is rapidly increasing. Various materials such as paper, vinyl, foil and polypropylene are used for the printing of these labels. A label is only considered proper and effective when it can be easily attached to materials such as glass, aluminum, plastic, steel, fiber drum etc.
The main reason why printed labels are chosen over hand written labels is that they are easy to read. Printed labels can also prevent unnecessary errors. They can also be edited and copied as many times as the company wants. Moreover, if the company wants to modify a label, they can always opt for Custom printed labels. They are accurate and are made exactly on the demand of the company. Each and everything on the label can be customized, starting from the font, format, style and ending at the design.
As far as the printing of these labels is concerned, the digital printers are the solution. They save cost and the delivery speed is much faster. Other than that, the quality of the labels is also excellent if the digital printers are used for the custom label printing. Digital printers use the four color printing process, the CMYK printing process. All these techniques help the company to produce the most effective promotional tool in lowest cost possible.
Therefore it can be concluded that labels are very important for each and every product. They are widely used and have a number of advantages. The custom print labels feature is a very flexible and versatile way of promoting a product. The benefits of printed labels, especially the custom printed labels, prove that every company should get printed custom labels for their products. Trying different cost saving techniques can help the company save a lot of money and invest it elsewhere.
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Article Source :
http://www.articleseen.com/Article_The Role of Printed Labels in the Marketing of a Product_122625.aspx
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Author Resource :
The use of printed label is rapidly increasing. The quality of the labels is also excellent if the digital printers are used for the label printing.
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Keywords :
printed labels, printed label, labels printing, label printing, print labels,
Category :
Business
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Marketing
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