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Tips on Integrating Search Engine Optimisation with Twitter
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Posted On :
Dec-22-2011
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Article Word Count :
490
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Twitter can be an important marketing tool for businesses. With Google showing the optimised tweets on search results, it is crucial for businesses to incorporate search engine optimisation strategies on Twitter.
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It is great news for social media-active businesses that Google will show tweets in its search results. This initiative by Google will affect their Alexa rankings by sending visitors to their sites. However, to boost the ranking of your Tweets, effective search engine optimisation has to be implemented because this is the best way to make people visit your site via Twitter.
Search engine marketing on Twitter is an advantage you cannot afford to ignore. This is the reason why you need to follow these Twitter tips, so that you, your company and your brand can build up more prominent links in high places on the search results –
1) Strategically choosing a Twitter handle- When you integrate Twitter marketing with search engine marketing in order to get indexed by Google, the first step should be to pick an optimal handle. Twitter handle is your username that can be your name, your company name, blog name or any other name with which you want to represent your brand. The username should be easy to remember and relevant to your website.
2) Optimise your Twitter account- In order to incorporate search engine optimisation with Twitter marketing, you need to optimise your username, Twitter biography and website address. The username should appear in the URL as well as in front of each of your tweets. Moreover, your bio, which is like a Meta description, should be full of relevant keywords related to your brand or business as this improves the indexing results. Including your website address in your Twitter account is also part of search engine marketing strategy.
3) Use desired keywords in the first 40 characters of your tweet- The first 40 characters of your tweet have to have the maximum use of the targeted keywords in order to best optimise your Twitter profile. The entire tweet should be keyword rich to make it more visible on Google’s search result.
4) Use hashtags- On Twitter, hashtags can be used as keyword meta-data. Hashtags are created by prefixing a word with a hash symbol- #hashtag. This will help the visitors to view your tweet around a particular topic.
5) Optimise the titles of tweets- When it comes to incorporating search engine optimisation in Twitter marketing, optimising the titles of the tweets is also very important. You should include all your major keywords on the titles of the tweets.
6) Retweet strategy- Another important strategy in making Twitter SEO-friendly is to get your tweets retweeted by other Twitter users. It facilitates viral marketing and is beneficial for your business. Thus, it is important to make it easy for users to retweet by leaving room for the retweet phrase “RT @username”.
7) URL shortening- Because your tweet has to be limited to 140 characters, you need to shorten the URL of your website. You can use bit.ly or TinyURL.com to create an effective URL which fits into your tweet.
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Article Source :
http://www.articleseen.com/Article_Tips on Integrating Search Engine Optimisation with Twitter_122862.aspx
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Author Resource :
Sigma InfoTech has a focussed and work-oriented website design team, with extensive experience of creating websites that are customer-friendly and search engine-friendly. Search Engine Optimisation is one of the most important traffic generation methods for most online businesses.
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Keywords :
SEO, Search Engine Optimisation, website design, web design, graphic design, web development, web developer,
Category :
Internet Business
:
SEO
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