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Website responsive or mobile version?

Posted On : Jan-17-2015 | seen (1112) times | Article Word Count : 815 |

The e-commerce sales of furniture have already exceeded those of desktops and some reliable estimates indicate 2014 as the year of change: the navigation from the mobile surpass that of desktops. And since 67% of users indicate to shop instead of a website "mobile-friendly",
website "mobile-friendly" and preferably responsive. The question is: choose to have a responsive website or a separate mobile version? The issue is debated and there are pros and cons either way. What is best for you depends on the nature of your business and the nature and extent of the audience, and if you decide to move following an SEO strategy.
If SEO is important for you (and it should be if you're reading this article), here are three reasons why a responsive website is the best option.
1. Google recommends responsive web design
When Google speaks, who does web marketing listen. Google indicates websites responsive as preferable configuration, the guidelines read: "This is Google's recommended configuration ". The reason is simple: the responsive sites have only one URL and HTML code is unique, which would make it very simple for Google indexing.
Instead, sites with mobile version have different URLs and HTML differently, requiring Google to index, in fact, multiple versions of the same site, and this thing is not kept in good account from the big G...
Google also prefers sites responsive because the contents of a single site and a single URL are much more easily accessible and shareable by users than duplicate content on two different versions.
Take for example a user sharing on Facebook content of a site in mobile version with a friend instead of navigating the desktop, it will see a small version of the site (and often a bit too 'ugly), living a very frustrating experience and certainly not optimal in a period in which Google places great emphasis on "user-experience" as a factor in ranking.

2. Only one site, many devices
One of the most fascinating aspects in having a site responsive is the assurance to ensure optimum "user-experience" on many (let's say all) devices and for any screen resolution. This thing is very important because it is impossible to predict which device or resolution that will have users logging on to your website. A site that works well and is aesthetically pleasing in spite of these variables, in fact ensures a better and more profitable "user-experience" than a website in a separate mobile version.
Take another example: a user during his lunch break, look for a product or service on their smartphone. Find the site that offers what he seeks, and decides to investigate on the same site from home, only at home continue browsing from the desktop... If the site of our example is responsive, all right, you will have a "user-experience" positive, and the transition from desktop to smartphone will be almost transparent. But if I found was a separate mobile version, the user will most likely find the desktop version of the site and try again requested product or service... which, from personal experience, it is very frustrating...

3. Easy to manage
Having two distinct versions of the site requires two different SEO strategies (you never place this problem?). Manage a single site and a single SEO strategy is definitely easier and cheaper (and this second aspect I'm sure you care a lot)!

In conclusion, responsive websites are recommended by Google, it will always "user-experience" on any device and any resolution and are easy and cheap to manage, even in optical SEO. For these are undoubtedly the best option for a mobile SEO Tolls.
Smartphones and tablets have taken the place of the PC and is used more and more to navigate and do research on the internet. That is why it is increasingly important that a website is visible on these mobile devices.
To make this possible, there are two alternatives:
1. Create a mobile version of the site;
2. Make a version that is responsive web design a site that can adapt automatically to each device.
3. But what is the way "SEO friendly" to make our site "more attractive" to the search engines?
By the end of last year the famous Matt Cutts (already mentioned when we talked about the updates of Google in 2014) said (the following video interview) that websites designed responsive are better in terms of SEO. The websites designed responsive have the same address and the same html code with any device you navigable, so the spiders plumb and index the pages more easily and regardless of the device used. This does not mean that building a mobile version of a site not is correct, but that, to avoid losing the benefits SEO, the desktop version you have to take some technical details that make even the mobile version SEO friendly. Ultimately, directly build a website designed responsive reduces the risk of penalization by the engine research (in this regard could be interested in how to avoid the penalties of google ), but the design of a mobile site complies with the guidelines of google is still a viable alternative for mobile devices.

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Author Resource :
Destin solutions is an online marketing and creative designing firm with offices in Canada as well as in Pakistan. With over 10 years of experience we are one of the best online marketing firm around the globe.

Keywords : Guaranteed SEO company, Guaranteed SEO Results, Guaranteed SEO Experts, SEO experts Company,

Category : Business : Public Relations

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