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White Hat SEO – Expert SEO by Ethical Hackers
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Posted On :
Mar-26-2010
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Article Word Count :
539
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In recent years two terminologies have become common in the world of web. One is “white hat SEO” and the other is “black hat SEO”.
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Both black hat and white hat seo refer to seo services; that either stands alone or in form of some seo packages. Again both also refer to the involvement of some seo expert who carries on the process.
White Hat
In dictionary terms a white hat refers to a hero or a good guy. In computer terminologies it would refer to the ethical hacker who tastes the penetration system thereby measuring the vulnerability of a system to protect and secure it. Thus the white hat hackers are none other than the computer and seo experts who specialize in finding out the weaknesses of any system and chances of unscrupulous intruders penetrating them. Most of the companies employ a group of such ethical hackers or white hat to ensure system security and protection with the group often termed as “tiger teams”.
Methods of White Hat SEO
These ethical hackers of white nights provide expert seo services and computer security services. For achievement of their objectives these people use methods like carrying out tests, social engineering tactics, security evasion exercises, hacking tools, and various others.
CNSS 4011
Certification issued by the National Security Agency; CNSS 4011, prescribes the guidelines for orderly and ethical hacking techniques as well as team managements. A team attacks and is called the “reds” while the other defends and is called the “blue” teams.
Black Hat SEO
Concept on the white hat seo won’t be clear unless one has a little idea about its reverse or the black hat seo process. A person indulging in such bad practices is also a seo expert. But the difference with the white hat is that the black hat uses deplorable, unethical and often illegal methods like spam-dexing for search engine optimization. Basic difference between the two is that white hats conform to the methods approved by the search engines while the black hats adopt just the reverse tactics.
Pitfalls Involved
White hat seo services are completely legal and there is no danger for the site from the search engines. In sharp contrast to this use of black hat seo packages can very well land the webmaster into trouble and the website can be permanently banned by the search engine that would put a virtual end to prospect of business promotion on the web. The reasons are that not only the search engines but the web directories also take note of such immoral and unethical practices and search engines and web directories are interdependent in creating search results.
Useful White Hat Techniques
One thing should be clear. Uses of unethical techniques are never desired for search engine optimization and the end results could be dismal. Keeping in mind a few factors that can jumpstart the search engine optimization process without the help of any seo expert or seo package would suffice. Quality contents, use of structural and semantic mark up separate from the contents, intelligent titles and relevant metadata, effective use of keywords, and having quality inbound links can easily jumpstart search engine optimization process for the webmaster.
One can do it all by his or her own but quality seo services could make the vital difference.
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Article Source :
http://www.articleseen.com/Article_White Hat SEO – Expert SEO by Ethical Hackers_14753.aspx
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Author Resource :
Evowebservices has been providing quality seo services to all its valued customers using white hat seo. While temporary escalation in traffic generation and seo ranking may be possible using black hat seo packages the ultimate result could be disastrous. Ensuring search engine optimization using white hat seo methods is the most desirable and best solution for the purpose and Evowebservices.com is one of th
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Keywords :
seo services, google seo, seo optimization, seo expert, seo specialist, seo company, seo consultant, seo ranking, seo firm, s,
Category :
Internet Business
:
Security
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