https://www.articleseen.com/rss/rssauthor.aspx?auth=robert daviesArticleSeen.com - Submit your quality article for maximum exposureCopyright 2009 ArticleSeenhttps://www.articleseen.com/Article_know-your-market_68024.aspxAt the heart of any advertising campaign there are two little demons that position themselves on the shoulders of advertising managers arguing in different directions. With a restricted amount of cash to spend, which demon should you listen to? Fri, 22 Jul 2011 00:44:00 GMT