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Copy Catalog Is Still About Benefits - Regardless of Short And Sweet
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Posted On :
Sep-19-2010
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Article Word Count :
341
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Writing the best copy of a catalog that you focus on what the customer might want a product that will capture their interest. And you can also enhance the performance of your catalog, with a few other additions.
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When you're busy trying to communicate the importance of your product is the smallest space possible, it is easy to get stuck on the features and benefits in mind - The worst mistake a marketer can catalog.
In other words, to write the best copy of a catalog that you focus on what the customer might want a product that will capture their interest - not necessarily what I have of your R & D excitedly.
For example, you can have a great summary of how your whey protein is filtered, the protein content relative to calories, etc., but if you do not start with a title that tells your prospect, followed by a line on how it can transform an ordinary bowl of oatmeal or a smoothie in a meal that allows them to take the day by storm. You have lost an opportunity to tell your prospect what it can do for them.
And you can also enhance the performance of your catalog, with a few other additions:
Provide a letter of introduction from the company president or experts noted that credibility is your catalog and immediately began an in-person relationship with your prospects.
Use testimonials and case studies throughout to generate interest and show your customers how people like them are enjoying the benefits of your product.
Provide other useful information. As an avid gardener, I use seed catalogs quality as a great source of reference. Integrating excerpts, quotes, articles and more for your reading material quality catalog that might not get so quickly shelved.
Plug it into the web. A large percentage of buyers begin with a paper catalog. Finding ways to facilitate this matter by ensuring your pages online destination coordinate with your catalog and provide additional resources and information online. Note: Many supplement companies have created Web sites to provide more detailed information about the research that supports the use of their products that the FDA allows copying immediate sales.
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Article Source :
http://www.articleseen.com/Article_Copy Catalog Is Still About Benefits - Regardless of Short And Sweet _33644.aspx
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Author Resource :
Chinee Printing Inc specializes in affordable high quality printing services including book, poster and catalog printing etc.
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Keywords :
Catalog Printing, Printing Catalogs, Printing Services,
Category :
Business
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Small Business
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