For motivational and inspirational speakers it is marketing that counts as much as presentation skills
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Posted On :
Jan-21-2011
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Article Word Count :
492
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Who are the people blessed with such incredible qualities to move others with their words? These are motivational and inspirational speakers, quite a new breed of full-time presenters, rhetoricians employing their language and their stories to breath some fresh air into other people's lives.
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They walk up on the podium and the audience usually listens with relish. For an hour or so of one-man show they can pocket as much as a couple thousand dollars, but those who pay for it can rest assured that is is going to be a good deal. By the time they have uttered their last word, many of those in the audience will have seen their motivation levels rise or their enthusiasm for achieving one goal or another whipped up anew. In organizations and businesses, where signs of fatigue and indifference are a frequent issue, this new energy can translate into a surge in a new direction, possibly more business and thicker revenue streams. For individuals, such meetings can mark a turning point. Who are the people blessed with such incredible qualities to move others with their words. These are motivational and inspirational speakers, quite a new breed of full-time presenters, rhetoricians employing their language and their stories to breath some fresh air into other people's lives.
It is not a profession for everyone, yet those who pursue their careers in the business come from different backgrounds. There are retired Olympians and freshly-minted graduates, outspoken pastors and former rank-and-file insurance sellers, ex-presidents and graying rock stars. What they all have in common is the ability to pack a message in words in such a way that others are touched and inspired by it. The backbone for the message, more often than not, are their personal experiences, stories of overcoming great odds, walking the distance on some tough fight in life or not giving up in spite of major forces working against them. This is what they make use of when they walk up onto the podium and address rooms full of attentive minds and hearts.
Motivational speakers are also great marketers too. Firstly, because they know how to reach their listeners with messages they are spreading, but also – maybe even more importantly – because they have to make their potential clients to book their gigs. It is not a large industry, but it is growing more and more competitive each day, people sensing there is money to be made in this cozy niche.
An A-list keynote speaker, like Bill Clinton or Jack Welch, might not really need too much advertising, but others have to find ways to reach and convince others their messages are worth listening to. The Internet video-sharing services have made it one bit easier to upload demos and short clips that can give potential clients a taste of what a particular inspirational or motivational speaker might represent. But for those who have established a name, it is word of mouth that works the best – as the audience of 100 and more go back to their respective schools and workplaces, performers have an equivalent number of leads and if only a few convert, bookings should pile up at blistering pace.
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Article Source :
http://www.articleseen.com/Article_For motivational and inspirational speakers it is marketing that counts as much as presentation skills _49398.aspx
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Author Resource :
I am a keynote speaker working in one of the Miami CPA firms and a passionate writer. I write articles about business education programs and motivational speakers.
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Keywords :
keynote speaker, motivational speakers,
Category :
Self Improvement
:
Motivation
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