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Four Ways to Increase the Power of Promotional Products
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Posted On :
Jan-07-2010
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Article Word Count :
387
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Promotional product marketing is a proven way to increase business. The success of this marketing over the years has made it extremely popular which means that one must be creative to beat the competition. In this article, there are four different ways listed to increase the power of promotional product marketing.
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Anyone can order affordable promotional products, get their logo custom printed and distribute them to potential customers. Because standard promotional marketing is fairly common being creative and unique with customization can boost productivity and ensure success in promotional product marketing. The more a business invests in promotion the more exposure they will receive, but along with quantity, they should also be thinking of quality. Here are some ways that businesses can improve the quality of their products and get more return on their promotional investments.
Ultra Customization - The standard type of customization involves putting a company's logo on promotional products like tote bags, coffee mugs, sports bottles and more. But a great way to increase the value of promotional products is by further customization in the form of putting client names on the product. Get the names of employees from a company and custom print their individual names on individual products. If individual name printing seems like too much effort, printing your customer or partner company name on the item is also very valuable.
Design Appeal - With every possible promotional product there are standard items that have basic features and designs - then there are products that have advanced features and stylish designs. Going with products that are stylish will ensure that recipients hold onto the product longer and use it more often; this added exposure means a higher chance for success. Features that are considered stylish for products are colorful designs, quality material and aesthetically pleasing patterns.
Custom Laser Engraving - Most promotional items are custom printed on designated imprint area. Those looking to acquire a promotional product that stands out should get their items laser engraved. Laser engraving only works on hard surfaces for products like travel mugs, sports bottles and pens but has a profound appeal with recipients. Custom laser engravings are poignant and precise and are considered much more valuable than custom printing.
Target Marketing - Certain products have universal appeal like pens, tote bags and coffee mugs, but a great way to increase promotion of a company is to acquire products based on marketing research and an understanding of the clients. If the target demographic for promotional products is younger, using personalized shot glasses will have a greater promotional impact than using a general custom product.
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Article Source :
http://www.articleseen.com/Article_Four Ways to Increase the Power of Promotional Products_8363.aspx
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Author Resource :
promotional products is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of products from coffee mugs and travel mugs to tote bags and promotional pens.
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Keywords :
promotional products, coffee mugs, travel mugs, tote bags, promotional pens,
Category :
Business
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Marketing
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