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Groupon new service: buy over a certain amount may be even greater discounts

Posted On : Sep-29-2011 | seen (334) times | Article Word Count : 595 |

Businesses involved in this project can set a spending target for the consumer, once you achieve that goal can enjoy higher than normal levels of discount. This new feature can also delight in Groupon listed on the eve of businesses and consumers.
Groupon new service: buy over a certain amount may be even greater discounts

Groupon plans on Wednesday to launch a new service, loyalty programs through a user to save more money for consumers.

Please users

Businesses involved in this project can set a spending target for the consumer, once you achieve that goal can enjoy higher than normal levels of discount. This new feature can also delight in Groupon listed on the eve of businesses and consumers.

Groupon submitted in early June this year, IPO (initial public offering) to apply, and because the high growth rate and caused Wall Street's attention. However, this concern quickly cooling, because the company's accounting bookkeeping, management capabilities and business models continue to be questioned.

In the last week had significantly lowered the income data, Groupon said, still plans to complete the total $ 750 million IPO. The company has not disclosed the specific timetable for the listing, but analysts generally expected to be completed within the next month, unless the stock market suffered a deeper adjustment.

Specific mode

If Groupon the new project in accordance with the expected development of the company, spending up to a certain number of customers eligible to receive 80% discount, while regular buy discount is usually 50%. For example, hair design $ 100 consumers spent only $ 20, you can enjoy a $ 100 service. To determine the specific discounts from merchants.

Lack of customer loyalty has become the largest business-to-buy model of discontent. Many users will not buy extra to buy more goods, it is difficult to become repeat customers, leading into the business with the buy site after a loss. The Groupon is hoping to solve this problem.

Provide greater discounts for the concept of repeat customers and competitors LevelUp Groupon similar concept, which requires buyers to visit three times to get the business benefits. Buy other services will also share with friends shopping information users provide greater discounts.

Groupon the method is more simple, because users only need to expenses and a debit card or credit card to bind to. Groupon, senior vice president Jeff Holden (Jeff Holden) said that through the system, merchants will have customer loyalty at a glance.

Alive

The project will initially launch in the Philadelphia area, which is LevelUp service earlier this year released one of the first. Businesses can register Groupon Wednesday of this project, and consumers will have to wait until October 14 to participate in this activity.

Groupon the buy business booming, and even Google last year rejected a $ 6 billion takeover offer. But then Google also introduced a service called Offers of buy and hope to catch up with the pace of Groupon. Groupon the second quarter of this year alone, 23 million users to sell the 3250 pen buy transactions.

Although Redu continued unabated, but management hopes to expand into new markets, leading to Groupon has not yet profitable. The company has for 45 countries and 175 cities in North America launched a buy service.

Since the on-line since 2008, Groupon total losses had reached $ 623 million. To quell criticism, Groupon in the latest income data by subtracting the share paid to the merchant. According to the latest data, Groupon the first half of revenue $ 688 million, lower than the previous $ 1.5 billion.

Lower income data in the same day, Groupon also announced that George Yadi Si, COO Margaret (Margo Georgiadis) to return to the embrace of the former employer Google.

Article Source : http://www.articleseen.com/Article_Groupon new service: buy over a certain amount may be even greater discounts_87140.aspx

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Category : Arts and Entertainment : Arts and Entertainment

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