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How Reputation Management Company Remove Fake Complaints And Builds Brand

Posted On : Feb-02-2015 | seen (897) times | Article Word Count : 446 |

Some time ago marketing strategy of many companies were limited to prints and broadcasting media. But online platforms of marketing emerged as more powerful tool than traditional tools.
Like any other things online media also have some positive and negative aspects. If the online media is not used comprehensively, then it could damage the business. There are many online platforms such as Facebook, E-mail, LinkedIn, Google plus etc, where company can market their business. It is one of the powerful tools of creating brand.
Whether it is services or manufacturing company, you have to use the various branding tools. And the online image if even more important for any company, for instance if you are a company, don’t have online presence, and somebody used your products and found bad, then that person can write negative complaints about your products and business, because that person has online presence. So it does not matter that you are online or not. But as to tackle with these types of problems you have to hire the reputation management company that can manage with negative reviews or feedback.
The reputation management company uses various tools that not only helps in branding but remove fake complaints also.
o They do Citation submissions, it mentions the company services in the internet, and it could be with links or without link. Google consider it in ranking algorithms, thus you can increase your ranking on search engines.
o Complaint rebuttal, it means keep view on negative complaints and tries to convince with reasoning and arguments.
o Managing the reviews, in reviews satisfied customer write positive comments and unsatisfied makes negative comments, but some time your competitor companies can also propel their staff to make negative reviews.
o Public relation, Press releases are an update information send to media, and via media you can reach out to larger target audience because journalist are the one who has the right to publish either bad or good. So it is important to tap them and PR is still relevant.
o You tube is the vital platform of promotions; lots of people spend time on this video sharing platform via smart phones.
o The constant posting on forums and community, here you can share latest information about your company services.
o Interviews, where company CEO, MD can do interview with online news portals and newspapers, this helps to connect with the current users.
o Radio advertising is a tradition medium of reaching out to people, but after coming up the smart phones it has become as important as digital media because amongst youngster the craze for private radio channels are very high. So to communicate with target audience it is the best and cheapest tool. ‘
And these tools can be implemented successfully, if the reputation management company is comprehensive and experienced.

Article Source : http://www.articleseen.com/Article_How Reputation Management Company Remove Fake Complaints And Builds Brand_311616.aspx

Author Resource :
The author of this article is a consultant in leading Reputation Management Company and recommends taking services to remove fake complaints because it makes branding process slower.

Keywords : Reputation Management Company,

Category : Internet Business : SEO

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