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Importance of choosing right text messaging provider for bulk sms campaign

Posted On : Jul-13-2011 | seen (376) times | Article Word Count : 553 |

Text messages are being used as business promotional tool all across the globe.
If you own a small scale business or you have just started one with all your dedication and efforts then probably the importance of marketing is not hidden to you. After ensuring the highest quality of business standards and service levels the next big challenge is to give businesses maximum amount of public exposure. Marketing is considered to be the most dynamic department in any organization with people seeking high level of returns on the investment in promotional campaigns.

Newly launched businesses and small scale business can not afford to expend huge amount of money over promotional campaigns and infect there is no need to do so also.
Such businesses look for promotional activities costing them minimum with higher return benefits and this is the reason behind the success of bulk sms campaign. To those who are not aware of such campaigns bulk sms campaign is sending thousands of messages to mobiles in order to increase over business recognition and sales queries. Many third parties do bulk sms sending on behalf of organization willing to promote businesses through messages. These third parties are known as Test messaging provider.

Any text messaging provider uses a text messaging gateway to send thousands of messages. Text messaging gateways are same as your mobile’s text message sending service center number; the difference is in the mode of message sending. Your mobile service center sends messages by mobiles while Text messaging gateway is used to send messages through computers. Yes there is no need to have mobile to send messages to thousands of bulk messages to your prospect customers. Text messaging providers often charge minimum charges for such bulk sms campaigns.

Effectiveness of the any such campaign depends over the some important factors for example the design of the text message itself and its ability to communicate the desired purpose, Properly target audience for the messages and the timings when they actually receive your messages, And most important the use of text short codes. If you are not aware of text short codes then ask about it from your text messaging service provider.

Basically any mobile number has ten digits making it difficult to remember. By the use of sms short code companies not only gains over brand recognition but it also increases the effectiveness of the business.

Properly targeted audience of receivers of text message is the most important factor and any business management or marketing person must invest sufficient amount of time in deciding the right niche of customers for their mass sms campaign. It will be useless to try selling baby products to unmarried people or try selling something which is not relevant to the receiver of the message.

As discussed in the article above newly launched or small scale business can have maximum amount of profit by using text message as promotional method similarly businesses offering their services in a specific geographic area can also use text messaging for their business promotion purpose. You may be wondering that how it is possible to target audience from specific geographic location. Well this is done through the text messaging software. Text messaging software not only sends messages at lighting fast speed but it is also useful in segregation of the data base into relevant business niches.

Article Source : http://www.articleseen.com/Article_Importance of choosing right text messaging provider for bulk sms campaign _66348.aspx

Author Resource :
Mass text messaging is generally a web, desktop or email based application that allows you to access - and send messages. Sms shortcodes are applications or interfaces that enable you to send SMS messages from your desktop to one or many contacts. Use our service and save valuable time and money on your communications.

Keywords : Text messaging provider, Text messaging gateway, Text short codes, Textshortcode,

Category : Communications : Mobile Phones

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