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Neeraj Saini has 297 Published Articles

Delhi, India.,
Delhi, India.

Messaging Software to Facilitate Business Communication and Marketing

Posted On : Oct-10-2011 | seen (325) times | Article Word Count : 529 |

These are some of the many reasons why text messaging software must be used to send bulk SMS messages. How the text messaging software works?
While traditional modes of marketing have their own importance, new-age marketing strategies such as text messages and SMS marketing are gaining popularity among small and medium enterprises as a tool to reach out to large number of people in an economical manner. Exchange of SMS and text messages is quite popular among the youth, who are the most attractive target market for most businesses. So it is quite natural for such businesses to make use of text messaging service to reach out to their target market. Moreover, businesses are using this service to communicate with their employees, clients, suppliers and affiliates.

Sending text messages one by one through a mobile phone to a large number of people would take you ages to complete the SMS marketing and/or business communication process. In order to send bulk text messages, one needs to make use of text messaging software that makes the process of sending bulk SMS messages simpler.

A text messaging software allows you to send text messages from a mobile phone or a computer in a short period of time and in a convenient manner. Discussed below are some of the uses of text messaging software:

Communication about tasks and assignments to the employees.
Appointment reminders to candidates.
Send time-critical messages.
Offer information about upcoming events and meetings with clients or affiliates.
Offer information about discounts and special offers as part of customer loyalty programs.
To share information with employees that away from office.

These are some of the many reasons why text messaging software must be used to send bulk SMS messages.
How the text messaging software works?

In text messaging service, the software plays a crucial role. There are several aspects involved in sending text messages through the software including shortcodes, auto-response, subscriber list and scheduled messages.

Shortcodes: The SMS software has one or more shortcodes which are assigned for a particular marketing campaign. These shortcodes are special telephone numbers that mostly have 4-5 digits and are easy to remember and relate to.

Auto-response: In text message marketing, a company sends marketing SMS messages to the customers who have subscribed for the service. In such case, the feature of auto-response enables the company to send an immediate message once a subscriber is added.

Subscriber list: Companies that plan to make use of text messaging service must create lists of the people who have subscribed to receive messages including the existing customers, the potential ones and employees. All the members belonging to each category must be named in a separate list.

Scheduled messages: Programmed text messages facilitate the marketing process. For instance, if a marketer has to send messages regarding weekly specials on the beginning of the week, the ability to schedule the messages makes it easy.

Thus, when you begin sending text messages through the text messaging software, you have to register a shortcode(s), create subscriber lists and use the auto-response and scheduled messages features. Using the software for communication and marketing on a large scale is a wise decision as it is time and cost-effective and is sometimes more influential than the traditional modes.

Article Source : Software to Facilitate Business Communication and Marketing_90141.aspx

Author Resource :
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Keywords : mass text messaging, sms from pc, text to phone from computer, pc to mobile sms, text message,

Category : Communications : Mobile Phones

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