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New Grip Friendly Pens and Materials Make Pens Exciting Again
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Posted On :
Mar-30-2010
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Article Word Count :
448
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Pens are must-have merchandise for merchandise buyers and marketing planners around the country. But if the pens that you keep in your merchandise collection are just plain, ordinary plastic pens without the pizazz, you should revisit and see the exciting things that have been happening in the promotional pen market the last few years.
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Pens are must-have merchandise for merchandise buyers and marketing planners around the country. But if the pens that you keep in your merchandise collection are just plain, ordinary plastic pens without the pizazz, you should revisit and see the exciting things that have been happening in the promotional pen market the last few years.
Like every other industry, there has been improvements and progress. Naturally, the ability to customize a pen is no longer considered a feature that differentiates you. As a company, you are expected to have pens with your own logo on them. Handing out a pen without your logo on it is not even worth the trouble.
In the new millennium, many pen manufacturers started experimenting with new exciting materials to frame a better grip and create more grip-friendly experience. Ergonomic trends have focused on all aspects of improving an office environment, including the pens.
The result has been seen in a number of models that have been introduced over the years, specifically called "grippers" because of their convenient shape designed to sit well in a person's hand.
The Gripper-pen category has since seen many different types of Grippers. Most prominently, pen aficionados will recall the introduction of the Gel-material that set a whole new standard of Gripper-type pens. Modern pen-gel developed specifically to adapt to its user when sitting in a hand, has become one of the favorite Grippers and is being praised as an ergonomically considerate solution for the office.
Ribbed rubber gripper pens have also become popular, as a more cost-effective solution over the gel gripper pens. The ribbed rubber grip is also comfortable in the hand, but not as soft and ergonomically perfected.
While grip is important, there is also a market demand for functionality and designers are coming with clever solutions to add new features and benefits to the classic pen. An example is the multi-pen Custom pen with a highlighter pen on the back of the pen.
The multi-pens are pens that come with several pens in one, some even feature built in pencils.
If you are running marketing promo, sales campaign or other form of give away, it is recommended that you consider the many unique pens that are out there: translucent pens, light-up pens, key chain pens and other exciting ones - pens that will set you apart from what competitors are doing and bringing the right attention to your marketing incentive without putting a deep hole in your pockets and marketing budget.
Pens can be laser engraved or customized with logos and trademarks and are a certain leave behind that will remain in use for a long time.
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Article Source :
http://www.articleseen.com/Article_New Grip Friendly Pens and Materials Make Pens Exciting Again_15100.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and pens.
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Keywords :
promotional products, wine glasses, shot glasses, pens,
Category :
Business
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Marketing
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