Nike's New Goal of Marching Toward the Female Market

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Nike's New Goal of Marching Toward the Female Market

Posted On : Dec-14-2011 | seen (413) times | Article Word Count : 414 |

Nike has obtained its reputation in the production of male sports goods. But now it is about to set its foot on the spacious female market which has not been fully explored.

Does Nike have the ability to draw the females' attention to the trade name which is full of the color of male. It is just the challenge the corporation is about to face. It has set the goal of promoting the design and sales of female goods.

Martin Lotti has got his reputation for having designed all kinds of unusual style of Nike shoe after his tour. Take his tour in Miami as an instance, a style of shoe that has assorted the element of sports and the feature of sandal came into being ever since the tour. It is unimaginable for the common individuals that a sports shoe should have no upper. But the result was the creation of Air Max Craze, which has a ribbon-like heelpiece. Later he put almost all his energy in the radical design in 2000. And compactness has been the chief mark of the style of shoe. And that is the first emergence of the yoga shoe.

Several signs may have baffled the persons. Can the company really have a well advance in the sphere of sports that is of no sports center? Can the corporation have a smooth exploration in the female market? Let us have look at the answer of Lotti. It is just the extraordinary attribute of the series of Kyoto. I had been rapt by the youthful chap with kimono heading toward the temple. Since my returning to America, I had worked at the simple and elegant shoe which had the inspiration from the scene talked above. This style of shoe had won an instant and great appreciation from Darcy Winslow, the senior professional in the corporation for 14 years. The new boss of Nike Goddess even had put the yoga shoe into the market as the series of autumn fashion.

Is there any reason for her hasty action? Winslow is a leader of the Nike Goddess. And the organization wanted to change the role of the corporation, in which the element of the male has played the most part. And the change is to be done on the objects of sales and design and the way of communication with the females. It has developed into a big plan of Nike. We must wake up the female market of the company. More ads should be invested in and novel ways ought to be applied in order to make a promotion in the female market.

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<h1>Nike's New Goal of Marching Toward the Female Market</h1> Author: <a href='http://www.articleseen.com/profile_Mirabel.aspx'>Mirabel</a> Does Nike have the ability to draw the females' attention to the trade name which is full of the color of male. It is just the challenge the corporation is about to face. It has set the goal of promoting the design and sales of female goods.

Martin Lotti has got his reputation for having designed all kinds of unusual style of Nike shoe after his tour. Take his tour in Miami as an instance, a style of shoe that has assorted the element of sports and the feature of sandal came into being ever since the tour. It is unimaginable for the common individuals that a sports shoe should have no upper. But the result was the creation of Air Max Craze, which has a ribbon-like heelpiece. Later he put almost all his energy in the radical design in 2000. And compactness has been the chief mark of the style of shoe. And that is the first emergence of the yoga shoe.

Several signs may have baffled the persons. Can the company really have a well advance in the sphere of sports that is of no sports center? Can the corporation have a smooth exploration in the female market? Let us have look at the answer of Lotti. It is just the extraordinary attribute of the series of Kyoto. I had been rapt by the youthful chap with kimono heading toward the temple. Since my returning to America, I had worked at the simple and elegant shoe which had the inspiration from the scene talked above. This style of shoe had won an instant and great appreciation from Darcy Winslow, the senior professional in the corporation for 14 years. The new boss of Nike Goddess even had put the yoga shoe into the market as the series of autumn fashion.

Is there any reason for her hasty action? Winslow is a leader of the Nike Goddess. And the organization wanted to change the role of the corporation, in which the element of the male has played the most part. And the change is to be done on the objects of sales and design and the way of communication with the females. It has developed into a big plan of Nike. We must wake up the female market of the company. More ads should be invested in and novel ways ought to be applied in order to make a promotion in the female market.

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Keywords : sport, fashion, fitness,

Category : Business : Sales

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