Pens Get Around
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Posted On :
Jun-02-2010
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Article Word Count :
528
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When the subject of pens comes to mind, many Companies regard these everyday essential items as one of the most reliable endorsement products. Pens are inexpensive, and during the course of their 'lives', changes hands many times.
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When the subject of pens comes to mind, many Companies regard these everyday essential items as one of the most reliable endorsement products. Pens are inexpensive, and during the course of their 'lives', changes hands many times.
One of the fantastic things about pens, especially promotional ones, is that they do their fair share of 'traveling', so to speak. Many of us think that pens given away will only be seen by the initial recipients who receives them, but this is almost never the case. Pens exchange owners at least 5 to 6 times on an average, and sometime even more during their lifetimes. This is one of the main reasons why many Companies chooses to give away pens as their publicity endeavors and to generate brand awareness. The pens given makes its way around the globe, and exposure to the Company's imprint can quadruple.
It would not be surprising to walk into a restaurant, have a meal and wait for the credit card slip to be signed, and discover that the pen supplied by the waiter was from a car rental service located in another state. One can only fathom a guess as to how the pen got to be at the restaurant. Promotional pens just show up at the most unexpected places, so a smart Company would know to include all pertinent data to entice would-be customers. This is indeed a wonderful marketing tool.
Most business nowadays, understanding budget restraints and wish to remain cost-effective, would purchase promotional pens (in bulk) online, since many online services provide businesses the opportunity to evaluate prices and quotes by means of comparison. Plus, online pen service providers give wonderful discounts and proffer customization needs.
There are many benefits of spending on advertising gift artifacts, which include conception and preservation of interest. The main reason a Company would give pens away is to simply ensure that interest is preserved. Using pens as advertising items, a Company knows that the recipients will use these pens for a long time, as there are durable and easy to carry around. The beauty of these pens is also the Company's embossed logo and other important information, which is a constant reminder of how the pen came into a customer's possession in the first place. A guaranteed factor is that the customer would be able to remember for a long time about the particular Company and the services or products it represents.
Another important and long-lasting benefit would come from participating in trade shows to engender traffic. When promotional pens are up for grabs, chances are, everyone would want one, and they will tell their friends; before much time goes by, there will be a crowd waiting to get their own unique writing apparatus. If there is a little room in the budget, giving pens away with brochures or pamphlets would also be a great marketing idea.
Since pens have proven that they do get around, using them as promotional gifts could never go wrong. As long as the designs are eye-catching and all important data intact, these humble pens may just prove to be mighty effective marketing tools.
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Article Source :
http://www.articleseen.com/Article_Pens Get Around_20802.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from beer mugs and champagne flutes to tote bags and pens.
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Keywords :
promotional pens, office pens, promotional item, ball point pens, pen,
Category :
Business
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Advertising
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