Promising Future of Textile Industry Via E-Commerce Channel

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Promising Future of Textile Industry Via E-Commerce Channel

Posted On : Oct-11-2011 | seen (275) times | Article Word Count : 464 |

E-commerce is the futuristic shopping trend. More and more consumers, especially the young consumers, like online shopping.

E-commerce is the futuristic shopping trend. More and more consumers, especially the young consumers, like online shopping. Therefore, selling products thorough e-commerce is an important supplement for the traditional sales channel.

Bedspread sets industry once had been joking as the industry which is in the chaos of property rights, that is to say, the imitation or copying situation is prevalent, and the right violations are repeatedly appearing. Now, this situation has greatly improved, for many textile companies have invested more in development of their products. However, many online shops will wholesale quilts and other textile products without permission or authorization of the authentic textile companies, which will lead to the situation that those textile companies lose the control right for the prices. What's worse, some online shops would sell fake products under the name of certain famous brands, which certainly pose bad impact on those authentic textile companies. Therefore, in order to solve this kind of problem, it is the urgent time for those authentic textile brands to open the online flagship stores, which can be very help for the textile sales and the establishment of the brand image.

There are two e-commerce business models for the reference of the textile companies, namely, one is to separate from the entity brand, and to establish a brand-new e-commerce brand, the other is to go together with the entity brand, and to launch the network marketing channels. The textile companies can choose either way in terms of its sales plan. In my point of view, compared with the former e-commerce business model, the model which is going together with the entity brand would invest less in the aspect of promoting its network brand. With the help of the popularity of the entity brand, the relationship with the existing customers, the existing distribution systems as well as the connections with the upstream and downstream industries, the business model which is going together with the entity brand would have more advantages in the establishment of network channels.

As long as the textile companies are launching the online selling model, they can take up more share of the textile market. They can save more investment in store, advertisement and so forth. As they have the guarantee of the textile quality, they can attract more people to their online stores for purchasing. In addition, their sales models can be various, that is, they can wholesale quilts, or they can retail quilts, the main difference would be the difference in price. The more the customers buy, the less they would pay for the unit price.

With the growing of e-commerce, it is a must for the bedding ensembles industry to go the e-commerce model for the sake of its futuristic development.

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<h1>Promising Future of Textile Industry Via E-Commerce Channel</h1> Author: <a href='http://www.articleseen.com/profile_momorubby.aspx'>momorubby</a> E-commerce is the futuristic shopping trend. More and more consumers, especially the young consumers, like online shopping. Therefore, selling products thorough e-commerce is an important supplement for the traditional sales channel.

Bedspread sets industry once had been joking as the industry which is in the chaos of property rights, that is to say, the imitation or copying situation is prevalent, and the right violations are repeatedly appearing. Now, this situation has greatly improved, for many textile companies have invested more in development of their products. However, many online shops will wholesale quilts and other textile products without permission or authorization of the authentic textile companies, which will lead to the situation that those textile companies lose the control right for the prices. What's worse, some online shops would sell fake products under the name of certain famous brands, which certainly pose bad impact on those authentic textile companies. Therefore, in order to solve this kind of problem, it is the urgent time for those authentic textile brands to open the online flagship stores, which can be very help for the textile sales and the establishment of the brand image.

There are two e-commerce business models for the reference of the textile companies, namely, one is to separate from the entity brand, and to establish a brand-new e-commerce brand, the other is to go together with the entity brand, and to launch the network marketing channels. The textile companies can choose either way in terms of its sales plan. In my point of view, compared with the former e-commerce business model, the model which is going together with the entity brand would invest less in the aspect of promoting its network brand. With the help of the popularity of the entity brand, the relationship with the existing customers, the existing distribution systems as well as the connections with the upstream and downstream industries, the business model which is going together with the entity brand would have more advantages in the establishment of network channels.

As long as the textile companies are launching the online selling model, they can take up more share of the textile market. They can save more investment in store, advertisement and so forth. As they have the guarantee of the textile quality, they can attract more people to their online stores for purchasing. In addition, their sales models can be various, that is, they can wholesale quilts, or they can retail quilts, the main difference would be the difference in price. The more the customers buy, the less they would pay for the unit price.

With the growing of e-commerce, it is a must for the bedding ensembles industry to go the e-commerce model for the sake of its futuristic development. 
About the Author: I have written bedspread sets and bedding ensembles many years, I know many thing of these marketing. And this is my web site about <a rel="nofollow" href="http://www.beddingsetssupplier.com/category/quilt.html">wholesale quilts</a> and <a rel="nofollow" href="http://www.beddingsetssupplier.com/category/bedspread.html
">bedspread sets</a>, you can find the other products about them. Article Source: <a href='http://www.articleseen.com/Article_Promising-Future-of-Textile-Industry-Via-E-Commerce-Channel_90496.aspx'> http://www.articleseen.com/Article_Promising Future of Textile Industry Via E-Commerce Channel_90496.aspx</a>

Article Source : http://www.articleseen.com/Article_Promising Future of Textile Industry Via E-Commerce Channel_90496.aspx

Author Resource :
I have written bedspread sets and bedding ensembles many years, I know many thing of these marketing. And this is my web site about wholesale quilts and bedspread sets, you can find the other products about them.

Keywords : wholesale quilts, bedspread sets,

Category : Arts and Entertainment : Arts and Entertainment

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