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Social Media Marketing Puts Up A Global Face To A Brand

Posted On : Mar-28-2011 | seen (524) times | Article Word Count : 458 |

Thousands of people across the globe, getting together to cheer for a particular event is something that a brand would require. A product launched in the United States is able to catch the imagination of the people in the South East Asian countries. The type of a craze was clearly palpable in the launch of apple products as people stood across the town in an unending queue to get the first iphone.
Thousands of people across the globe, getting together to cheer for a particular event is something that a brand would require. A product launched in the United States is able to catch the imagination of the people in the South East Asian countries. The type of a craze was clearly palpable in the launch of apple products as people stood across the town in an unending queue to get the first iphone. This is what, is the effect of the social media networking on a particular brand.

The product that is released in one part of the globe is immediately known to people all over. The perpetration of the social media into the lives of people has brought a sea change in the way the markets are seen. Companies are no more targeting the population of a particular region to launch their products. Even, the manufacturing that is done is with a perspective to make the product reach people of different geographical regions and ethnicity.

Various places have different social and cultural values. Even before the product is manufactured, the very concept is rooted in the research that keeps the various parts of the world in view. Advertisement campaigns do not show only the people of one region using the products. In the advertisements itself, one can find that the product is being shown with a global face. The next step in brand promotion is making the news reach millions of people across the globe.

Social media marketing is the next generation tool of advertising campaigns. Even before the phone call reaches from United States to Bangkok, the news about the launch of a new product reaches the internet and then through the social networking sites. Friends are scattered all across the globe, who have a common platform of interest. The word reaches from one computer to another. The eyes look at the brand campaign and the mind is fully prepared for the products. Even before the term global launch is pronounced, the friends are aware that something big has been launched.

People have crossed the boundary of geographic limitations and have gone across. Those who are not on the social networking sites are non-existent. They are not considered to be social enough to be having an existence. When so many people are on these sites, the products cannot remain out of it. Companies put up the social media marketing of their products making them a part of the global society. These products now have a profile of their own which are tweeted about or are followed religiously. Social networking is beginning to rise with a bang and the sound is sure to reverberate for a long time to come.

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