The Importance of Protecting Your Name

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John Green. has 2 Published Articles

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The Importance of Protecting Your Name

Posted On : Oct-20-2011 | seen (437) times | Article Word Count : 407 |

Counterfeit goods are so ubiquitous now that they are sold on the street corners of New York City. No matter how hard major brands try, they have a hard time protecting their name and likeliness. However, this war isn’t just fought in consumer goods, it’s also fought online. Brand names, customer names, even people’s names are being hijacked on a regular basis by claiming ownership of domain names. There have been many incidents where the owners of domain names that are similar to large brands have been able to extort money from the company or brand they are mimicking.

This is why the new issuance by ICANN of the .XXX top level domain is so scary. Even the association with an .XXX domain could be very disastrous to a company’s image. In order to prevent an online “land grab” disaster, ICANN has allowed those who have registered trademarks to preregister .XXX domain names. During this preregistration process domain holders can at least take control of their .XXX domain away from competitors to prevent a potentially sticky situation. However, the window of time to preregister a .XXX domain is quickly closing. After December 6h, registration will be available to the public market and that could be catastrophic to those who have not preregistered their .XXX domain. No matter how hard major brands try, they have a hard time protecting their name and likeliness. However, this war isn’t just fought in consumer goods, it’s also fought online. Brand names, customer names, even people’s names are being hijacked on a regular basis by claiming ownership of domain names.

Take a lesson from history and be sure to preregister your brand or trademark before public registration becomes available or risk becoming the next case study in domain protection.This is why the new issuance by ICANN of the .XXX top level domain is so scary. Even the association with an .XXX domain could be very disastrous to a company’s image. Even the association with an .XXX domain could be very disastrous to a company’s image. In order to prevent an online “land grab” disaster, ICANN has allowed those who have registered trademarks to preregister .XXX domain names. During this preregistration process domain holders can at least take control of their .XXX domain away from competitors to prevent a potentially sticky situation.

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<h1>The Importance of Protecting Your Name</h1> Author: <a href='http://www.articleseen.com/profile_John Green..aspx'>John Green.</a> Counterfeit goods are so ubiquitous now that they are sold on the street corners of New York City. No matter how hard major brands try, they have a hard time protecting their name and likeliness. However, this war isn’t just fought in consumer goods, it’s also fought online. Brand names, customer names, even people’s names are being hijacked on a regular basis by claiming ownership of domain names. There have been many incidents where the owners of domain names that are similar to large brands have been able to extort money from the company or brand they are mimicking.

This is why the new issuance by ICANN of the .XXX top level domain is so scary.  Even the association with an .XXX domain could be very disastrous to a company’s image.  In order to prevent an online “land grab” disaster, ICANN has allowed those who have registered trademarks to preregister .XXX domain names.  During this preregistration process domain holders can at least take control of their .XXX domain away from competitors to prevent a potentially sticky situation.  However, the window of time to preregister a .XXX domain is quickly closing.  After December 6h, registration will be available to the public market and that could be catastrophic to those who have not preregistered their .XXX domain. No matter how hard major brands try, they have a hard time protecting their name and likeliness.  However, this war isn’t just fought in consumer goods, it’s also fought online.  Brand names, customer names, even people’s names are being hijacked on a regular basis by claiming ownership of domain names.

Take a lesson from history and be sure to preregister your brand or trademark before public registration becomes available or risk becoming the next case study in domain protection.This is why the new issuance by ICANN of the .XXX top level domain is so scary. Even the association with an .XXX domain could be very disastrous to a company’s image. Even the association with an .XXX domain could be very disastrous to a company’s image. In order to prevent an online “land grab” disaster, ICANN has allowed those who have registered trademarks to preregister .XXX domain names. During this preregistration process domain holders can at least take control of their .XXX domain away from competitors to prevent a potentially sticky situation. 
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Article Source : http://www.articleseen.com/Article_The Importance of Protecting Your Name_94816.aspx

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Category : Internet Business : Domains

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