Author Information
Sterling Mark has 5 Published Articles

United States of America,
UT,
Salt Lake City,
Trademark Access,
P.O. Box 1198



The Process of Trademark Application

Posted On : Apr-13-2013 | seen (1258) times | Article Word Count : 407 |

Marketing is a very basic need for any type of business. Be it through advertising or public relations, marketing should bring awareness to the customer.
Marketing is a very basic need for any type of business. Be it through advertising or public relations, marketing should bring awareness to the customer. It should as well remind them that a particular product or service exists in the market. A skilled marketer will see to it that the returns of a business increase. A trademark is also another way to market a business. It creates a general picture for the business to the customer. Actually, a trademark can determine whether or not a customer purchases a product or not. Yes, it is that important. Therefore, one should make sure that they undergo the necessary trademark application process so as not to miss out on trading owing to the lack of trademark.

The trademark application process requires that a business owner be keen on the decisions that they make as this could be the fall or rise of their business.

Steps involved in trademark application.

(a) Choosing the trademark. This is the most important step. One should come up with the best suited trademark for their business. Check out for the following tips when selecting a trademark;

• It should be unique so as to be competitive. Have this on mind, the more unique a trademark is, the more competitive it is.
• It should be easy to remember. Come up with a trademark that customers will not forget easily. This will guarantee that they will purchase the products as they are aware what kind of goods the trademark is associated with.

(b) Present the selected trademark to the U.S Patent and Trademark Office. During this stage, one will be advised on whether they can use the proposed trademark or not. Reasons for rejection could range from the fact that it is already registered by another company; it could be a weak trademark to it being too similar to that of another firm. In the event that it is rejected, one has to go back to the drawing board. At least then, they will have an idea on what to look for exactly.

The moment that one is through with above steps, then they are ready to commence their business. The trademark application process is not time consuming. Whatever the nature of a trademark, (it could be a logo, word or stylized script) let it lead to the general growth of the business and consequently that of the nation.

Article Source : http://www.articleseen.com/Article_The Process of Trademark Application_260713.aspx

Author Resource :
The author has an immense knowledge on trademark application. Know more about trademark search, trademark registration related info in his website.

Keywords : trademark search, trademark application, trademark registration,

Category : Reference and Education : Legal

Bookmark and Share Print this Article Send to Friend