The Revenue Model And Advertising Expenses For iPhone
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Posted On :
Nov-26-2011
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Article Word Count :
461
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Apple was developed the hardware by OEM manufacturers in China for the production of Foxconn iPhone
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Revenue model
Apple was developed the hardware by OEM manufacturers in China for the production of Foxconn iPhone. At present, China Unicom, iPhone in China is the only one operator. Unlike the U.S., AT & T voice and data plans subsidize the cost of the iPhone, the AT & T can sell a $ 299 iPhone 4 mobile phone. But the price of China Unicom only to agreements to purchase the iPhone from the Apple phone, Apple's share of the company will not be divided into monthly voice and data. Because Apple is the exclusive manufacturer of the iPhone, China Unicom to sell Apple's iPhone, first consideration is profit. The risk is passed on in the Chinese market the iPhone, China Unicom. the iPhone's sales growth in China is far lower than expected China Unicom, China Unicom, which is why the recent iPhone price reduction to clear the iPhone 3GS inventory, and Apple's profit Quesihaowei affected China.
Google's revenue model is completely different. Google mainly through advertising and location-based services profit from the Android platform. Different from other markets, Google is not allowed in China for mapping and location-based services. Not authorized by the Chinese government's operating license, Google will not be able to make up their revenue through advertisements initial marketing expenses.
Advertising expenditures
This means that, Android platform marketing expenses will come from HTC, Motorola and other mobile phone manufacturers. These hardware manufacturers, their products, profit margins are lower than Apple's iPhone ,and they do not have enough cash for advertising expenditures. Then the question arises as rival China Unicom, China Telecom and China Mobile Is willing to promote the Android platform how much ad spending. China Mobile is China's largest mobile operator, but the issue of the iPhone the company has been working with Apple to maintain ambiguous relations. Even in Apple and China Unicom signed a sales agreement, China Mobile and Apple are still available on the iPhone in China engaged in negotiations.
Android platform in China's living environment is becoming increasingly difficult. Motorola previously announced, will use Baidu as their Android phone in the default search engine. So for Google, the Android platform for a large advertising investment, the outcome is indirectly enhance the income of their Chinese competitors. If Google does not intend for the Android platform in China, ad spending, rely on the manufacturer and operator partners to promote the Android platform, the platform position in the Chinese market will be very difficult. Apple sells hardware profitable at the same time, again this part of the profits into advertising and marketing in China, which, and ambitious plans in China, primary, secondary and tertiary cities in retail stores. The end result, is to make Apple products will be popular.
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Article Source :
http://www.articleseen.com/Article_The Revenue Model And Advertising Expenses For iPhone_110324.aspx
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Author Resource :
wholesale iPhone cases, cheap iPhone case, wholesale iPhone accessories
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Keywords :
wholesale iPhone cases, cheap iPhone case, wholesale iPhone accessories,
Category :
Arts and Entertainment
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Arts and Entertainment
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