The economical perspective of using Imprinted Travel Mug for your company
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Posted On :
Jan-27-2010
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Article Word Count :
524
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Many companies choose not to give out imprinted travel mug because they feel that it is too costly, especially in the era of the economic downturn that we are currently in. Other companies feel that the dollars spent on advertising would be better spent elsewhere as the financial resources are scarce nowadays. However, the truth is that promotional items such as imprinted travel mugs, pens, pencils, key chains, tote bags and magnets are exactly what you should be spending your limited budget on.
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Many companies choose not to give out imprinted travel mug because they feel that it is too costly, especially in the era of the economic downturn that we are currently in. Other companies feel that the dollars spent on advertising would be better spent elsewhere as the financial resources are scarce nowadays. However, the truth is that promotional items such as imprinted travel mugs, pens, pencils, key chains, tote bags and magnets are exactly what you should be spending your limited budget on.
Why? There simply isn't a more economical way to advertise your firm and its brand equity and at the same time, reach as many people as possible. In a nutshell, this means getting more, for less. Below are the breakdowns on why you should consider investing on imprinted travel mugs for your brand from an economical point of view:
* High visibility - Branded imprinted travel mugs are extremely visible. Unlike an advertisement that would only be seen by a small number of people in a newspaper advertisement, promotional items such as imprinted travel mugs are seen by many people. They are carried about in public; they are set on desks and counters; they are loaned and borrowed; and they are used over and over again. One mug has the potential to be viewed by hundreds of people. This would be a good promotional tool if you have just started your business and needs to get the buzz about your company around.
* Durable – Imprinted travel mugs also last longer than other types of promotional items. They are made from sturdy materials and can weather use and tear as compared to printed materials. Moreover, due to it being durable, consumers will be exposed to the company’s message on the travel mug a lot longer as compared to other types of advertisements. This is good for positive reinforcements of your company and its values over and over again as they would link your company to the good feeling that they get when they sip their mug of coffee. Even if the travel mugs are dropped and/or lost, there is also a good change that someone else will pick them up and would also be aware of your company’s existence through the travel mug.
* Enduring - Promo products will also be around a lot longer than these other types of ads. Just think about how long you've had your favorite coffee mug. If you hand out travel mugs imprinted with your company logo, they could still be in existence and will probably still be used regularly years from now.
*Inexpensive – Imprinted travel mugs is relatively less expensive as compared to other types of advertisement. Newspaper ads can be costly, even if it is for a measly, small black and white spot in a crowded classified section that does not reach out to the large portion of your target market. Full page color ads cost thousands depending on the newspaper publication. Television ads cost even more. So, when it comes down to it, promo items really don't cost a lot to purchase and distribute.
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Article Source :
http://www.articleseen.com/Article_The economical perspective of using Imprinted Travel Mug for your company_9530.aspx
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Author Resource :
Brain Bel writes on the discountmugs.com provides consumer information about imprinted travel mugs. Would you like more information about travel mug, please visit http://www.discountmugs.com
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Keywords :
imprinted travel mugs, travel mugs, travel mugs imprinted, imprinted travel mug, , promotional items,
Category :
Business
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Advertising
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