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Three marketing techniques to include in confirmation emails
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Posted On :
Jan-03-2012
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Article Word Count :
461
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As an e-commerce business, you shouldn't miss any opportunity to subtly promote your brand or encourage customers to buy from you again. One way to offer a reminder about your store is to market through your confirmation emails.
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As an e-commerce business, you shouldn't miss any opportunity to subtly promote your brand or encourage customers to buy from you again. This can be done if they've signed up for your newsletter, but what if they haven't signed up? You don't want to send them unsolicited emails that will go in the spam folder and result in your business losing credibility. But there is a solution - you can market yourself through confirmation emails after an order. Here are a few ways to subtly add reminders to revisit your site.
Include a link back to the site. This may seem like the most obvious technique, but there are businesses who forget to do this. Adding a link back to your site is one of the most important things to do. People will go back through old emails long after the order has been completed, and they may be reminded about your site and decide to revisit it. This allows you to get your customers to save the link somewhere they'll eventually return. You should also include a link for the customer to contact the company in case anything goes wrong or they have any questions. They should have a way to track their order as well, and they'll always appreciate it if you include a link right in the email so they won't have to hunt it down themselves.
Offer all the necessary order information. You want to make your customer's experience as seamless and convenient as possible. Be sure to include everything the customer will want to know about the order - such as the order number, the product name and description, the price, and a picture of the product. Just be sure not to include too much information; keep it short and to the point. Think of what you would want to know when ordering a product. That way, the customer will have a reminder of what your company sells and why he or she ordered from you.
Include promotional news and recommendations. Again, you don't want to overwhelm your customer with too much information, so keep your news to one or two lines. Just briefly mention any discounts or specials coming up that they can take advantage of - especially if they can receive a discount because they made a recent purchase. You can also include a few pictures and links to related products that may be relevant to their interests, based on the purchase they just made.
Marketing requires effort and thought, but if you take every opportunity you can while maintaining a subtle approach, then you'll find that you can get and retain customers' attention. For more assistance with your e-commerce store or marketing techniques, you can contact an e-commerce provider.
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Article Source :
http://www.articleseen.com/Article_Three marketing techniques to include in confirmation emails_128068.aspx
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Author Resource :
About Infigra E-Commerce:
Infigra E-Commerce is a Charlotte, NC based company that offers software as a solution (SaaS) and enables retailers to increase their sales by offering sophisticated e-commerce management tools. Our mission is to help move inventory by increasing the product visibility on different online global marketplace segments, such as Ebay and Amazon.
For more information, visit www.infigra.com
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Keywords :
e-commerce, eCommerce, online marketing, e-mail marketing, marketing tips,
Category :
Internet Business
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Email Marketing
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