Jason Lee's Article in PPC Advertising

1073 Tips on Using Pay Per Click Advertising for Better ROI
In order to maximise your return on investment in the pay per click advertising, you must consider the following factors- using negative keywords, geo-targeting, have a catchy ad, using long-tail keywords and run multiple ad copies.
Posted on Jan-22-2012

1154 How to make the most of Google AdWords PPC?
Google AdWords is a powerful online marketing tool that can help your website get sales leads and market intelligence conveniently and in a cost-efficient manner.
Posted on Dec-15-2011