Kevin Schmiterson's Article in PPC Advertising
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Looking for the Best PPC Reseller on the Market
Besides good customer service and open business practices, you need a PPC reseller who understands the difference between content network marketing and search engine marketing. Google, for example, sells ads through the search engine as well as through websites. You can use the search sales route exclusively or the website sales route exclusively. But, you might want to use both at different rates. A good reseller can help you find the right combination for your business strategy.
Posted on Feb-13-2011
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