Parick Boardman's Article in Site Promotion
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Web Marketing Thrives Off of Widely-Released News
Among the many marketing devices used by ad agencies and SEOs is the familiar Press Release, intended to introduce new products or provide information to the public. The stories are sent out by newswire services to their subscribers, spreading not only the news but the anchor text and links buried within the stories. The positive effect on rankings comes from the high-quality content and the relatively fast appearance of a substantial total of one-way links back to the landing pages.
Posted on Dec-25-2011
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